Domains and Email

Domains » Register a New Domain

Every site comes with a free address such as

With a plan, you can add a custom domain name such as and show it in the browser’s address bar when someone visits your site. The free address still works, but automatically redirects to your custom domain.

If you already own a domain that you want to use on your site, you can check out your options here.

Table of Contents

Register a New Domain

To add a new domain to your site, follow these steps:

  1. Go to Upgrades → Domains in the left sidebar of your site dashboard.
  2. Click Add a domain and choose Search for a domain:
Add a domain button
Add a domain
  1. Type the domain you wish to register in the search field.
    • If you don’t have a particular domain in mind, you can also search for keywords, and we will suggest different options that match your keywords.
    • You can also click on the Filter button if you want to search for domains matching your keywords using a specific extension we offer such as .org, .net, .tv, and .blog, for example:
Select button to select a domain from the search results.
Select domain from the search results.
  1. If the domain is available, it will show up below the search box. Click Select to choose the available domain.
  2. In the next screen, choose if you’d like to add Professional Email or Google Workspace email to your domain, or you can skip this step with the Skip button. You can always add email to your domain later:
Screenshot of the domain registration process showing the screen to add Professional Email or Google Workspace to a domain.
Add or skip Professional Email or Google Workspace.
  1. On the next screen, fill in the Domain Registration Information if prompted. Make sure your contact information is correct, and that you have access to the email address, as you may need to verify it later.
  2. Make the payment to complete the registration and purchase a plan if you don’t have one already.


Not sure which domain to choose? You can get creative with your domain name.

Setting the Primary Domain

You can have multiple domains connected to one website, so the primary domain is the domain that your visitors will see in their browser’s address bar when they visit your site. All your other domains (including the address) will redirect to the primary domain.

With a paid plan, you can set any domain as the primary domain.

To choose your site’s primary domain, go to Upgrades Domains. You’ll see which domain is currently labeled as primary:

The "primary site address" label is marked with an arrow.

To change the primary domain, click the ellipses (three dots) next to the domain you want to make primary, and click Make primary site address.

If you prefer to use the free or site address as the primary domain, click the three dots next to your free address and select Make primary site address:

Email Validation and Verification

When you are registering a domain name, make sure you are using a valid email address in the Domain Registration Information. The Internet Corporation for Assigned Names and Numbers (ICANN) requires your contact information to be valid.

If the email you use to register your domain is the same as the email associated with your account, your domain will be automatically verified.

If you’ve used a different email address, please make sure to keep an eye on your email after you have registered the domain name. You will receive this email notification for all domain purchases, both publicly and privately registered. The email will be sent from the email address.

It may take up to fifteen minutes for the domain to be shown as verified once you click the Verify Now button in the email.

An example of the email notification is posted below:

email verification wordpress

If you do not receive this email notification, please do not hesitate to contact support.


If you do not verify your email, ICANN (the governing body that regulates domain registrations) will suspend the domain name and your site will be offline until you verify the email address.

Waiting for Domain Changes

The new domain should start working immediately in most cases, but sometimes the domain may be unreliable in the first 30 minutes. In rare cases, there might be a delay of 24-72 hours before your domain becomes active.

This is often referred to as propagation time. During this time, the domain may not load at all, only load sometimes, or load only in specific locations. This is because servers worldwide—from ICANN servers to local internet service provider servers—are still being updated.

Some servers only update once or twice a day. We have no control over domain propagation and no way of speeding this process up. You can check on the propagation status of the domain by using a service such as

Other Things to Know

Internationalized Domain Names (IDN)

Your domain name is an Internationalized Domain Name (IDN) if it contains language-specific characters such as ä, û, ע, ж, 字, मा. Domain registration, transfers-in, and connecting for IDNs is not currently supported at

Public Versus Private Registration and GDPR

Privacy protection is enabled by default on all the registered domains. GDPR has resulted in changes to WHOIS that, in many cases, will prevent your contact information from being publicly published. Please see the Domain Registrations and Privacy page for more details.

We are required by ICANN to collect valid contact information for each domain registered at Generally, this data is considered required in order for you to contract with us for domain registration services. We will send an email to the registrant contact email address when consent for optional data elements is needed. You will not have to consent share optional data in order to have your domain registered here. You can read more about domain registrations and privacy and managing consent here.

WWW Version of the Domain Name has chosen the non-www version of your site as the canonical URL. While www was required in the early days of the internet, it is no longer required or advantageous to use. Your site address can still be reached at the www version of the domain name, but it will always redirect to the non-www version. This is for SEO reasons; search engines prefer one version of the site address is set as the canonical URL because otherwise, they will see duplicate content.

Still confused?

Contact support.

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