Earning Money from your site, Tools

WordAds

If you’d like to make money on your WordPress.com site with advertisements, WordAds is the official WordPress.com advertising program available for site owners. You can collect revenue through a PayPal account. The program features ads from external ad networks such as Google, Facebook, AOL, and more. Learn more about WordAds.

For other monetization options, such as affiliate linking, donation buttons, and utilizing third party ad networks, see this support document.

Applying for WordAds
Ads Settings
Ads Earnings
Earnings Payout
Frequently Asked Questions

Applying for WordAds

WordAds is available for sites on our Premium, Business, or eCommerce plans. You can opt into the program by going to My Sites → Tools → Earn → View Ad Dashboard. Then select Join WordAds. Your application should automatically be approved.

WordAds will not be available if your site is marked Mature.

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Ads Settings

After signing up and being accepted to WordAds, you can enter your PayPal email address by going to My Sites → Tools → Earn → View Ad Dashboard → Settings.

Ads Visibility: Determines who is served ads. By default, they are shown to everyone. You can choose to display ads only to visitors who are logged out of their WordPress.com account, or pause ads altogether.

Ad Placement: Toggles that allow you to turn ads on or off for specific areas of your site. Please note that ad placement is determined by each individual theme and not every theme may have the same spaces for ads.

Site Owner Information: Enter your PayPal email address to receive payments for WordAds and indicate ownership status.

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Ads Earnings

You can see current earnings by going to My Sites → Tools → Earn → View Ad Dashboard  → Earnings.

Screenshot of the Ads Earning section in Earn tab in WordPress.com

Total Earnings: How much revenue has been earned total while you’ve been enrolled in WordAds.

Total Paid: Total amount of earnings that have been paid out while you’ve been enrolled in WordAds.

Outstanding Amount: How much in earnings that still haven’t been paid out.

Please note that to earn the most revenue from visitors under GDPR, your site must have a cookies and consent banner active on the site. There’s more information about that here.

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Earnings Payout

  • Earnings are paid out once the outstanding amount exceeds $100, to the attached PayPal account.
  • Earnings are posted at the end of the month following the one in which they were earned. For example, earnings made in January will be made available at the end of February.
  • If you are cancelling your site or account and still have an outstanding amount that is less than $100, please contact support and we can pay out the remainder of your balance.

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Frequently Asked Questions

How are earnings calculated?

Ad revenue is generated by how much advertisers decide to bid on your site each month. There are many factors that contribute to this amount, including views to your site and the site content itself. Revenue is not earned by amount of clicks on ads.

Can I determine what kind of ads are displayed on my site?

No, ads are served from our ad network and based on the browser history for that particular visitor. The ads you see may be different than those another visitor to your site will see. If you feel an ad is inappropriate or mature, please select Report This Ad on the advertisement itself to report it to us.

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