General

How to Create Legal Pages

As a website owner, you may be required to provide legal information on your site, such as a Privacy Policy or Terms and Conditions. To many people, these pages use difficult-to-understand language that can be intimidating to the average person.

This guide aims to help you understand the most common legal pages and how to add them to your site.

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This guide is for informational purposes only and is not intended as legal advice. The creation of legal documents is best done in consultation with a qualified legal professional. Please note that it is your responsibility to ensure that you comply with the relevant applicable laws in your jurisdiction.

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To create a new page on your site, follow these steps:

  1. Go to My Site(s) → Pages.
  2. Click Add New Page.
  3. Give the page a relevant title, such as Privacy Policy, Terms of Service, etc.
  4. Add the content of the page (more information on those pages below.)
  5. Publish the page.

It’s common to display these pages in your website’s footer. You can provide links to your legal pages by adding a Navigation Menu widget or Text widget to your site’s footer.


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Privacy Policy

A privacy policy is used to inform your website’s visitors about the data your site is collecting about them, how they are being tracked and their options for opting out. It also provides information on the best way to contact you.

Your site can collect data from people in many ways, including (but not limited to) a contact form, ads, comments, sharing buttons, and payment buttons.

If you aren’t sure how to get started with writing a Privacy Policy, you are welcome to use our Privacy Policy as a template. We release our Privacy Policy under a Creative Commons Sharealike license, which means you’re more than welcome to copy it, adapt it, and repurpose it for your own use. Just make sure to revise the language so that your policy reflects your actual practices.

There are also privacy policy generator services online that can be used to create a privacy policy for your needs.

Privacy Settings Tool (Business and eCommerce Plans Only)

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The following feature is available to sites with a WordPress.com Business or eCommerce plan with plugins installed.

WordPress includes a page with help and suggestions for your privacy policy. However, it is your responsibility to use those resources correctly, to provide the information that your privacy policy requires, and to keep that information current and accurate.

Go to My Site(s) → Settings → Privacy. Here, you can select a page for your site to use as your Privacy Policy page.

If you click the Create button a new page will be created with a template that you can fill out with the appropriate information. If you’ve already created a Privacy Policy page, select it from the drop-down.

The Privacy Policy section has information about what it is and how to set it up. Below that, there are buttons to create a new page, or set an existing page.

You can view a guide to filling in different aspects of the policy (customized for your site) linked to from the privacy settings screen. The link location for this is: https:// yoursitedomain .com/wp-admin/privacy-policy-guide.php (replace yoursitedomain.com with your website’s address and without spaces!) and is also highlighted below:

Image with an arrow pointing to the privacy policy guide
Click the link shown to access your guide for filling in the privacy policy

You can easily copy the content from the guide page for use on your site, as shown below.

Image showing copy to clipboard buttons to copy relevant sections of a privacy policy text

Setting a privacy policy page will automatically add a link to the page in the footer area of many themes! If it doesn’t, you can add it manually using a Navigation Menu widget or Text widget.


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Terms of Service

A Terms of Service (also known as terms and conditions or terms of use) is a legal agreement between you (the site owner) and your website’s visitors.  If your site is an information-only website, you may not need a terms of service.

If you aren’t sure how to get started with your Terms of Service, you are welcome to use our Terms of Service as a template. We release our Terms of Service under a Creative Commons Sharealike license, which means you’re more than welcome to copy it, adapt it, and repurpose it for your own use. Just make sure to revise the language so that your Terms reflect your actual practices.

There are also terms of service generators online that can be used to create this document for your needs.


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Impressum

An Impressum or Imprint is a legally required page for all website owners based in Germany, Austria, and Switzerland who have a financial or business aspect to their websites (for example selling ads or selling products.) An Impressum typically includes the following information: 

  • Name
  • Address
  • Telephone number or email
  • Trade registry number
  • VAT number

There are Impressum generators online that can be used to create this document for your needs.


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