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Cookies & Consents Banner Widget

The Cookies & Consents Banner widget adds a banner to your site that prompts your site’s visitors to consent to the tracking cookies used to display advertisements targeted to their interests via our WordAds program, among other things.


Themes that support the Site Editor do not use widgets, so you won’t see Appearance → Widgets in your dashboard. Instead, you can search for a Cookies & Consents Banner plugin.

About This Banner

When browsing sites hosted on, you may see a privacy banner appear across the bottom of the screen:

Cookie & privacy banner example

The banner links by default to a page with details on the information we at collect and may store, including an explanation of personalized advertisements. For visitors from the European Union, we will not show you ads that have been personalized to your interests (as determined by an individual cookie) until you click “Close and accept”.

The privacy banner will automatically display on sites that are ad-supported. This includes free sites and sites with the legacy Starter plan.

If you have one of our other paid hosting plans, then both advertising and this banner are optional. On sites with these plans, you can customize the banner to fit your needs and include your own privacy disclosures by adding the Cookies & Consents widget as explained below. This can be useful for following the EU Global Data Protection Regulation (GDPR) or other local laws.

Note: The privacy banner will not appear on ad-supported sites until ads are actually displayed which is usually about 30 days after the site has been published.

Sites hosted on make use of cookies for a variety of different purposes. Some cookies are only set for registered users, whereas others are set for all visitors. We aim to collect the minimal amount of data necessary to provide our services. For more detailed information, see our dedicated Cookie Policy page and Privacy Policy.

Add the Cookies & Consents Banner

To add the widget to your site:

  1. In your dashboard, click on Appearance → Widgets.
  2. Choose the location where you’d like to place the widget on your site. Common options here include the Footer and Sidebar, but this may be different depending on your theme.
  3. Click either of the + block inserter buttons (see right) to see a list of all the available blocks and widgets.
  4. Scroll down to the Widgets section and click on the widget once to add it to your site.

For more general information, see this guide on working with widgets.

The Widgets Editor with highlights on the + Block Inserter at the top of the page and in a widget area.
Block inserter buttons

Place it in any widget position, display the banner will display across the bottom of the screen when the site is loaded.

Note: The banner will only appear on posts or pages on your site that display the widget area where you add the widget. To display the banner on the front page of your site, be sure to add the widget to a widget area that appears there.

Widget Features

In addition to the widget, you may wish to add a link to the cookies policy. This can be achieved by inserting a custom link into your menu.

Important Notice

Please note that it is your responsibility to ensure that you comply with the relevant applicable laws in your jurisdiction. This widget is designed to help you take steps towards this, but is not offered as a guaranteed or complete solution for compliance with the GDPR or other laws applicable to you.

Automattic and the GDPR

The European Commission’s GDPR Infographic

GDPR Insights Page (Osborne & Clarke LLP)

UK Information Commissioner’s Office (ICO) Cookie Guidance

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