The Cookies & Consents Banner widget adds a banner to your site that prompts your site’s visitors to consent to the tracking cookies used to display advertisements targeted to their interests via our WordAds program, among other things.
Themes that support the Site Editor do not use widgets, so you won’t see Appearance → Widgets in your dashboard. Instead, you can search for a Cookies & Consents Banner plugin.
In this guide
When browsing sites hosted on WordPress.com, you may see a privacy banner appear across the bottom of the screen:
The banner links by default to a page with details on the information we at WordPress.com collect and may store, including an explanation of personalized advertisements. For visitors from the European Union, we will not show you ads that have been personalized to your interests (as determined by an individual cookie) until you click “Close and accept”.
The privacy banner will automatically display on sites that are ad-supported. This includes free sites and sites with the legacy WordPress.com Starter plan.
If you have one of our other paid hosting plans, then both advertising and this banner are optional. On sites with these plans, you can customize the banner to fit your needs and include your own privacy disclosures by adding the Cookies & Consents widget as explained below. This can be useful for following the EU Global Data Protection Regulation (GDPR) or other local laws.
Note: The privacy banner will not appear on ad-supported sites until ads are actually displayed which is usually about 30 days after the site has been published.
To add the widget to your site:
- In your dashboard, click on Appearance → Widgets.
- Choose the location where you’d like to place the widget on your site. Common options here include the Footer and Sidebar, but this may be different depending on your theme.
- Click either of the + block inserter buttons (see right) to see a list of all the available blocks and widgets.
- Scroll down to the Widgets section and click on the widget once to add it to your site.
For more general information, see this guide on working with widgets.
Place it in any widget position, display the banner will display across the bottom of the screen when the site is loaded.
Note: The banner will only appear on posts or pages on your site that display the widget area where you add the widget. To display the banner on the front page of your site, be sure to add the widget to a widget area that appears there.
- Banner text – The banner will display a default cookie notification message, which can be customized if required. Click Custom to set up your own notification message.
- Button Text – The text of the button that visitors will click to accept, or dismiss the cookie notice.
- Capture consent & Hiding the banner – The banner can be set to be dismissed in one of three ways: when a visitor specifically clicks the button, when a visitor scrolls, or after a specific time. The minimum length of time is 3 seconds, and the maximum 1000. Once the banner is hidden, a technical cookie named eucookielaw is set, which prevents it from being displayed to the same user again for 30 days. For members of the WordAds program, EU visitors must click the “Close and accept” button in order for their ads to be personalized on your site. Such ads return a higher revenue rate to be shared with you. Keep this in mind when deciding how to hide the banner.
- Consent expires after – The number of days the consent will expire.
- Color scheme – Display the banner using a dark or light palette. This can be further customized using CSS, if you wish. The relevant CSS selector is
In addition to the widget, you may wish to add a link to the WordPress.com cookies policy. This can be achieved by inserting a custom link into your menu.
Please note that it is your responsibility to ensure that you comply with the relevant applicable laws in your jurisdiction. This widget is designed to help you take steps towards this, but is not offered as a guaranteed or complete solution for compliance with the GDPR or other laws applicable to you.
The European Commission’s GDPR Infographic
GDPR Insights Page (Osborne & Clarke LLP)