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When it comes to your website, first impressions matter. Most visitors to your site will judge your brand or business based on its look and feel — and a strong design will tell them that you care about your online appearance, whereas a bad design will leave the opposite impression.
In this post, you’ll learn why good design is important and receive web design tips from WordPress.com team members that will help ensure your website provides your visitors with a good experience.
Good website design follows best practices that help ensure your visitors have a great user experience. It makes them more inclined to keep coming back to your site and to share your website on social media, which means more new visitors to your site.
Using smart design principles can also help you sell more products or services, as visitors will be more inclined to make a purchase when your site has an eye-pleasing layout and is easy to use.
Here are five web design tips from the WordPress.com design team that will help you improve your website.
1. Make sure visitors understand what your website is about
Once someone lands on your website, they should be able to understand what your site is about within five seconds or fewer. An easy way to do this is to include your tagline in the header area of your site. Your tagline should explain what you do, who you do it for, and what makes you different.
2. Keep your navigation simple
The next tip is to display a simple menu. Include the most important pages in your main navigation and keep it to no more than five or six items. This will help direct visitors to where you want them to go without overwhelming them by presenting all the pages on your site.
3. Choose an attractive theme
There’s no shortage of beautiful themes that you can use for your WordPress.com website. An attractive theme will present you as the professional you are. Your website will be not only visually pleasing, but also unique from others in your industry thanks to the customization options that WordPress.com offers.
4. Use calls-to-action
Calls-to-action help your visitors understand what you want them to do once they land on your site. Make sure they are easily noticeable, and use a color that stands out from the rest of your design.
5. Stay mobile-friendly
Lastly, make sure your website is mobile-friendly. Given that more and more people use their smartphones and tablets to browse the internet, a responsive theme will help those users navigate and use your website without any issues, leading to lower bounce rates, as Forbes reports.
A good website design leads to a better user experience. It also helps you convert more visitors into regular readers, subscribers, clients, and customers. Use the tips in this article to improve your website’s design so you can make sure your site presents your business or brand in a professional manner.