Browsing category Content & Blogging — To engage the people who can help you succeed, tell them a story.
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How to Create a Portfolio Website — From Square One
Wondering how to create a portfolio website? Here are some tips to help you through each step of the process so you can get your work out there.
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Promote Your Blog — and Your Business — With Publicize
You don’t have to have an expensive or time-consuming social media campaign to promote your blog — just use the Publicize tool instead!
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The Reality of SEO Basics: Focus on Communication
SEO is less about using the right keywords than it is about being useful. Here are three ways to master SEO basics and get your website found on Google.
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How Often Should I Post? Find Your Rhythm
How often should I post content? The answer to this question will depend on your business, your schedule, and your audience.
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Five WordPress.com Features to Power Up Your Site
WordPress.com plugins can help you build a truly useful and engaging website for your business. Here are five plugins to get started.
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How’s It Sound? Seven Brand Voice Tips for Your Website
We’ve got seven tips to find the best brand voice for your website, helping your business stand out from the crowd.
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Create a Contact Form to Start the Conversation
Create a contact form for your website and give users a straightforward way to communicate with you — and share their feedback.
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How to Create a Landing Page That Pays Its Way
Landing pages are a basic building block for your business marketing plan. Learn how to create a landing page that turns visitors into paying customers.
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Perfect-Fit Business Themes for Your Website
WordPress.com business themes let you bring style and functionality together for an easy, fuss-free fit.
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Your About Me Page — Not Just an Autobiography
Here are some tips for writing an About Me page that showcases your business or blog and makes a great first impression on visitors.
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Your Google Business Listing: Quick, Simple, and Necessary
Your potential shoppers are trying to discover a business just like yours, and a Google business listing can help them find you.
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How Online Promotions Can Fuel Your Business
Online promotions are a win-win marketing tactic: your shoppers save money or win something, while you get to drum up new business.
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Your FAQ Page: Customer Service Meets SEO
A FAQ page is an invaluable part of any business site’s content. Here’s how to create one while also optimizing it to rank higher on Google searches.
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For Happy Shoppers, Master the UX Basics
Mastering UX basics could draw more shoppers to your site and boost your business. Here’s what good UX involves and how you can build it into your site.
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Five Tips for Writing Better Web Copy
The importance of writing good copy can be traced back to your business’s bottom line. Here are 5 tips to help you write great web copy.
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Building WordPress.com Website Success: Brave and Reckless
We interviewed Christine Ray of Brave and Reckless about her blogging journey, and what it takes to build a successful WordPress.com website.
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Text Me: Google Fonts on WordPress.com
Customize your website or blog and create a beautiful site that’s uniquely yours with these tips for using free Google fonts for WordPress.com.
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Building WordPress.com Website Success: From the Fringe
We interviewed Suzy Marie of From the Fringe on how to be a successful blogger. Get insights and inspiration from her interview.
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Building WordPress.com Website Success: Photo Blogs With Paul Zizka
How do photo blogs become successful? Read tips from Paul Zizka, a Canadian photographer and WordPress.com success story.
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Launch Your Online Payment System With the Simple Payments Button
If you’re a small business owner, setting up an online payment system can help you generate more revenue.
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Ten Writing Prompts to Jumpstart Your Blog
Is writer’s block holding your blog back? Here are 10 writing prompts for when you’re stuck in a rut.
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Third-Party Plugins on WordPress.com: Tools to Enhance Your Website
A huge library of third-party WordPress plugins is available to Business plan users. Discover what this means for your website.
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Why Your Website Color Scheme Matters
Pick the best website color scheme to support your brand and business. Here are some helpful tips to get started.
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Craft Good Email Subject Lines That Draw In Readers
First impressions matter when it comes to sending an email. Here’s how to write good email subject lines that capture reader attention.
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How to Select the Hero Image and Other Photos for Your Website
Use this guide to pick out the perfect hero image and other photos for your website.
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To Use Self-Hosted Video, or Third-Party Video? That Is the Question
Self-hosted video and third-party hosting services are both effective ways to promote video content online. Choose the best option for your business.
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Social Media Image Sizes for Facebook, Instagram, and More
Here’s our cheat sheet for social media image sizes for Facebook, Twitter, Instagram, and more.
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Six Proven Ways to Monetize a Blog
Want to monetize a blog but don’t know where to start? Here are six proven methods for making money from a blog.
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Is SEO Worth It? Six Tips to Maximize Your SEO Return on Investment
Is SEO worth it? If you’re not strategic about SEO strategy, it may cost you more than you bargain for. Here’s how to maximize your SEO ROI.
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Ten Ideas for Launching Your Website’s Content Program
Need to fill your new website with content and aren’t sure where to begin? Use these website ideas to get the process started.
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Connect With Your Readers Using Related Posts
Enable the Related Posts feature, and readers will click through your content long after they’re done reading the first article.
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What Is Digital Marketing? Four Tools to Consider Using
What is digital marketing and why does it matter to your business? Learn about four digital marketing tools you should be using.
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How to Repurpose Content to Maximize Your Reach
Being in business requires creating online content to capture customer attention. Learn how to repurpose content to attract more attention than ever.
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Create a Forum to Start Conversations on Your Site
Learn how to create a forum where site visitors feel comfortable engaging in conversations.
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How to Make a Successful Blog
How to make a successful blog by consistently creating content with excellent information and inspiration, giving your community support and value.
Jenny McKaig Speed / January 19, 2019
Audience, Blogging, Business, How To, Inspiration, Lead Generation, Tools
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These 7 Features Will Rock Your Website Homepage
Your website homepage is the most important page on your site. Here’s how to design a great one.
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How to Write a Tutorial That Your Readers Will Love
If you’re wondering how to write a tutorial that your readers will enjoy and find valuable, you’ve come to the right place.
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7 Helpful Online Writing Tools for Bloggers
Does your writing need a little help? Here are seven of the best online writing tools for bloggers so your posts will be clear, concise, and amazing.
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Design and Website Dimensions: Tips for Creating Responsive Sites
Learn how to create a responsive web page for all website dimensions and deliver a great experience to users across all devices.
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The New Website Checklist: What to Include Before You Launch
This new website checklist outlines the essential elements you should have in place before you share your website with the world.
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Why and How to Use a Content Calendar
A content calendar helps you systematize topic creation, outlining, and publishing. It can even keep your team on the same page.
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Get Your Creative Juices Flowing with Daily Writing Prompts
Push past your writer’s block, energize your creativity, and engage your audience with these daily writing prompts and storytelling guidelines.
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4 Types of Blog Posts That Can Boost Your Content Program
Various types of blog posts appeal to different readers, so get creative and incorporate everything from listicles and reviews, to FAQ and how-to articles.
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7 Ways to Write a Headline That Stands Out
You spend a lot of time writing content, so how do you ensure that people read it? Follow these tips to write a headline that stands out.
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How to Write Good Blog Posts: A Quick-Start Guide
Wondering what makes certain blogs shine while others go unnoticed? Here’s your quick-start guide for how to write good blog posts.
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What Is HTML? A Beginner’s Guide to Coding
What is HTML? HTML is the language most commonly used to build websites. Discover the basics of HTML and how you can use it.
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What Is an FAQ Page: Make Yours Useful and Effective
What is an FAQ page? One of the first ports of refuge your visitors will go to when they have questions that they are not getting immediate answers to.
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The Best Time to Post a Blog or Social Media Update
The best time to post a blog or social media update varies across platforms. If you want to maximize engagement, you need the following audience insights.
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How to Write a List Post That Your Readers Will Love
Knowing how to write a list post (or listicle) is an important skill that helps you deliver content to today’s readers. Here’s how to get started.
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Changing WordPress Themes? Remember These 5 Tips
Changing WordPress themes is a straightforward process, but sometimes theme changes require extra site updates.
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What Is the Best Day to Post a Blog or Article?
What is the best day to post a blog? Part of maximizing your reach is approaching audiences on their terms and schedules.
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Master the Art of Writing a Good Hook
Writing a good hook is key for a successful blog post. Learn how to craft a quality post that draws readers in from the start.
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7 Brainstorming Techniques to Discover New Blog Topics
Whether you’re working alone or in a group, these seven brainstorming techniques will help you come up with fresh topics for your blog.
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Focus on Formatting Text for Improved Readability
Formatting text correctly can ensure that your content is easier to read by site visitors and Google’s web crawlers.
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Marketing for Home Improvement Companies: Renovate Your Website
Marketing for home improvement companies begins with a trust-building website that puts potential clients at ease about having contractors in their homes.
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How to Write a Product Description That Sells
Learning how to write a product description that encourages people to make purchases can have a huge impact on your business.
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Incorporate Blogging or Vlogging into Your Marketing Strategy
When creating a marketing plan, consider including blogging or vlogging. Each medium has its unique advantages.
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Looking for a WordPress Poll Plugin? Here Are Five of the Best
A WordPress poll plugin is a great way to request feedback, find out about your audience, and get users to engage.
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Improve Your Blog Writing Skills with These 5 Techniques
Is a fear of writing holding your business back? These techniques can improve your blog writing skills.
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Start an Online Magazine with WordPress.com
A print magazine can cost a lot of money to create. With digital publishing, you can start an online magazine for a fraction of the cost.
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The Ideal Lengths of 5 Popular Content Formats
The average attention span is only eight seconds long. So, how lengthy should various content formats be?
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Content Promotion 101: Share Your Blog with the Masses
It’s time to step up your content promotion efforts to attract an audience.
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Content Sharing: The Art of Effectively Curating Content
Learn how effective content sharing can help your business grow.
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A Short Guide to Multilingual Blogging
Multilingual blogging can be a great way to reach readers who might otherwise overlook your content. How do you do it in WordPress.com?
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How to Build an Audience by Sharing Your Experience
Chances are, someone is interested in what you do and how you do it. Learn how to build an audience by sharing your knowledge with them.
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Boost Your Fanbase and Search Ranking with Credible Writing
Credible writing can help attract an audience while improving your SEO.
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Use the Patreon Plugin to Centralize Your Creative Brand
Creators, monetize your talents and grow your businesses by using WordPress.com and the Patreon plugin.
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Start a Paid Subscription Blog to Monetize Your Content
Display ads are becoming more of a nuisance than a way to make money. Instead, start a subscription blog to subsidize your content and generate income.
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Boost Content on Social Media in 3 Steps
The ability to boost content on social media is a great way to meet your marketing goals, without having to create an ad strategy.
Chelsea Baldwin / April 1, 2019
Audience, Business, Comments, Marketing, Social Media, Website Traffic
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Online Bookings: Tips and Plugins for Your WordPress.com Site
How can online bookings help your business? Here’s what you need to know, and a few easy ways to add online bookings to your WordPress.com site.
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Advertising Using Social Media: Sponsored Posts and Social Ads 101
Advertising using social media can boost organic marketing efforts, generate website visits, and help target potential new customers. Learn how to start.
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How to Encourage Instagram User-Generated Content
Instagram user-generated content can help increase your following through authentic relationships. These tips can help you get users on board through UGC.
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Viral Marketing Tips: Make Your Brand Part of the Conversation
Learn how to take advantage of online trends in a way that fits your brand with these viral marketing tips.
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Social Media and Customer Service: Two Sides of One Strategy
Want to connect with your customers? Here’s why you should combine your social media and customer service efforts to better engage them.
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How to Solicit Blog and Content Ideas From Your Audience
Your audience is a treasure trove of great content ideas. In this post, you’ll learn how you can start collecting audience suggestions via a few methods.
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Create a Podcast for Optimal Audience Building
Podcast are popular when it comes to audience building.
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Blog vs. Website: Use Both for an Optimal Content Strategy
Your content strategy shouldn’t come down to a blog vs. website. Use both to promote your brand and appeal to a targeted audience.
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How to Create Shareable Content for Your Blog
Want to know how to create shareable content for your blog? Learn exactly what types of content get the most shares.
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An Introduction to the Benefits of Guest Blogging
When you’re building an online audience, the benefits of guest blogging may not immediately be apparent, but it is worth looking into.
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4 Stock Photography Tips to Make Images Look Less “Stock-y”
Try one of these stock photography tips to put a personal spin on your images.
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Start Blogging to Boost Your Site’s Performance in 5 Steps
Start blogging to humanize your brand and increase your business’s chances of ranking favorably in Google search results.
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Use Blog Tags to Organize Your Content
The right blog tags can appeal to members of a target audience, generate site traffic, and encourage visitors to browse more of your content.
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eCommerce Blogging: Build Loyalty While Driving Sales
When it comes to selling products, eCommerce blogging is your secret weapon.
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The Effectiveness of Viral Marketing: Create and Measure Viral Content
Learn the six universal features of all viral content and how you can measure the effectiveness of viral marketing efforts through your website.
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How to Boost LinkedIn Engagement and Grow a Following
Learn how to boost LinkedIn engagement by picking the right profile type, creating optimized content, and posting at the right time and frequency.
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Test-Driving the New WordPress Editor
If you go to your WordPress.com dashboard right now, you’ll notice the new WordPress Editor is available. Here’s what you should know about it.
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How to Create a Content Sharing Funnel
If you want to create a content sharing funnel with your website, posting in different ways can help engage different segments of your audience.
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6 WordPress.com Blocks to Add to Your Posts
This short guide explains what WordPress.com blocks are, why you should look into them, and six specific blocks to experiment with.
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Podcast vs. Blog: Which One Is Best for Your Business?
Deciding between podcast vs. blog to grow your business’s online presence? Learn the pros and cons of each medium to determine which is best for you.
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The Grammarly WordPress Tool and Other Proofreading Solutions
Thanks to Ginger and Grammarly, WordPress proofreading has never been easier. Here are four tools to help you eliminate errors before you publish.
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How to Publish Your Blog on Kindle
Let your fans enjoy your content on their terms. Publish your blog on Kindle to provide them with a distraction-free reading experience.
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6 Clever Ways to Use Video on Your Site
There are plenty of ways to use video on your site, it just depends on your audience and brand. Here are six ideas to get you started.
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Should You Start a Vlog? 5 Vlogging Tips for Video Newbies
These vlogging tips will help beginners get their vlogging strategy off on the right foot.
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Common SEO Myths That Can Actually Hurt Your Rankings
The simple truth of good SEO is to focus on communication. This article explores common SEO myths and ways you can focus on quality content instead.
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How to Run Facebook Contests for Your Small Business
When executed properly, Facebook contests can ramp up audience engagement at a cost that many small businesses can afford.
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Three Ways to Repost Blog Content
One time-saving way to keep generating new articles is to repost blog content. Here are three ways to bring new eyes to old posts!
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How the WordPress.com eCommerce Plan Builds a Strong Online Store
From simple monetization to robust eCommerce operations, a WordPress.com eCommerce plan makes selling online simple.
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Four Reasons to Use the WordPress.com Mobile App
Discover the advantages the WordPress.com mobile app offers website owners and bloggers, including features for real-time content creation.
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The 3 Plugins for Small Business that Every Pet Store Needs
When building your pet store’s website, knowing about the best WordPress.com plugins for small business is a key to standing out above the crowd.
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4 Best WordPress Plugins for Musicians
The best WordPress plugins for musicians will make you stand out from the crowd and deliver the functionality your fans expect.
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3 Best WordPress Plugins for Restaurants
Here are three of the best WordPress plugins for restaurants to get your online presence up to par and keep your customers coming back.
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Competitor Website Analysis Tools: Learn How You Stack Up
You check your website analytics frequently, but do you know how you stack up against competitors? Learn about available competitor website analysis tools.
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Free Real Estate WordPress Themes and Plugins
Show properties and reach out to clients more with this list of free real estate WordPress themes and plugins.
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Should You Start a Blog or Website?
A blog or website help you grow a business, build an audience, and everything in between. WordPress.com offers tools to get you started.
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Kickstart Your Food Blog with WordPress Recipe Plugins
A lot goes into cooking a meal and creating a great food or cooking blog. Here are a few tools and WordPress recipe plugins to help launch yours.
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Offline Marketing Strategy Tips to Build Your Brand
Do you need an offline marketing strategy?
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Use the WordPress Short URL Tool to Easily Share Content
Descriptive URLs are great for SEO, but they don’t do you any favors on social media. Use a WordPress short URL for the best of both worlds.
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How to Monetize Content and Earn Income From Content Marketing
When it comes to how to monetize content, content marketing can help writers to build their profile, boost their site traffic — and earn extra money.
Lauren Mcmenemy / June 18, 2019
Audience, Blogging, Business, How To, Inspiration, Lead Generation, Marketing, SEO, Social Media, Tips, Website Traffic
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How to Use Related Posts for WordPress.com to Keep Readers Engaged
You can use related posts for WordPress.com to keep readers on your site longer, which will increase engagement and improve search engine results.
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Design Tips for Non-Designers: 8 Dos and Don’ts
There are certain design tips that anyone can use to take their website designs from amateur to professional. Begin with these 8 design dos and don’ts.
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Third-Party WordPress Plugins: Tools to Enhance Your Website
A huge library of third-party WordPress plugins is available to Business plan users. Discover what this means for your website.
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New WordPress.com Editor 101: How to Build a Landing Page
The new WordPress.com editor offers a lot of exciting possibilities when it comes to website customization. Here’s how to build a beautiful landing page.
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How to Build an About Page in the New WordPress.com Editor
If you’re about to start designing your website’s About page, then you’ll be happy to know that the new WordPress.com editor has your back!
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Reply to Blog Comments Like a Pro
How you reply to blog comments can make or break your commenting culture. Here’s how the pros respond to awesome and awkward readers to keep the peace.
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What Is a WordPress.com Sidebar?
The WordPress.com sidebar helps you customize the look, feel, and functionality of your site by adding widgets and tailoring the user journey.
Lauren Mcmenemy / July 9, 2019
Blogging, Customization, Features, Formatting, How To, Tips, Tools, UX
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When and Why to Use Website Redirects
Have you recently moved your content from one URL to another? Here’s how you can use website redirects to make sure your site visitors don’t miss a beat.
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New WordPress.com Editor 101: How to Write a Blog Post
The new WordPress.com editor is a game-changer in terms of how easy it makes creating beautiful blog posts. Here’s how to use it.
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WWW vs. Non-WWW: Which Is Better for SEO?
When considering WWW vs. non-WWW, which format should you use? Which is a better choice for your SEO? Can you use both? Learn here.
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How to Build a Contact Page in the New WordPress.com Editor
The new WordPress.com editor is a significant upgrade for anyone who wants to create attractive Contact pages with minimum effort. Here’s how.
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How to Start an Email That Grabs Readers’ Attention
Learn best practices on how to start an email to grab the reader’s attention.
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How to Make Branded Videos for Instagram
Learn how to make branded videos for Instagram, which will help engage your fans and increase your marketing reach.
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5 Tips for Nailing the Conversational Writing Style
A conversational writing style puts your blog readers at ease, building a strong fan base of repeat traffic and friends.
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How to Write More: 5 Techniques to Boost Your Output
Learning how to write more is a skill that takes time to develop, but you can use several techniques to flex and build your writing muscles.
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5 Ways Multilingual Websites Benefit Businesses
Do your website visitors come from all over the world? Multilingual websites can offer benefits like higher sales, better engagement, and stronger SEO.
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How to Increase Email Subscribers: 9 Tips to Boost Your Opt-Ins
Put these nine tips to work today if you want to increase email subscribers and improve your website’s opt-in rates.
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How to Overcome Blogger’s Block
Beat blogger’s block by taking your content back into your own hands using techniques to help you break free from your rut.
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Tips for Writing a Blog Post: From Introduction to Publishing
Writing a blog post for the first time can cause stage fright or the fear of failure, unless you know how to post like a pro.
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Setting Your Podcast Marketing Strategy: Three Key Steps
Building a podcast doesn’t happen magically. And if you don’t want your hard work to be ignored, you’ll need a podcast marketing strategy.
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Working From Home Without Distractions: How to Optimize Productivity
Working from home without distractions isn’t just a fantasy — there are steps you can take to increase your productivity while working remotely.
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WordPress.com Mobile Updates: How to Update Your Site on the Go
WordPress.com mobile updates are a lifesaver for website owners on the go. Here are the changes you can make from the WordPress.com mobile app.
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How to Use Gated Content to Drive Website Conversions
The use of gated content can be a valuable addition to your online lead generation plan. Knowing how to use it properly is key in online lead generation.
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Starter Off-Page SEO Checklist for Boosting Your Site’s Visibility
On-page SEO is crucial, but there’s another way to boost your site’s visibility: off-page SEO. Here’s an off-page SEO checklist to get you started.
Satta Sarmah Hightower / September 23, 2019
Blogging, Google, How To, SEO, Social Media, Tips, Website Traffic
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How to Build a Strong Company Culture with Your Website
A healthy company culture supports the well-being of the people who generate sales. Here’s how to use your website as a positivity-building tool.
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What Is Off-Page SEO?
What is off-page SEO, and how does it affect your website’s search engine ranking? Learn here — plus, get three tips for boosting your off-page SEO.
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Why Remarketing Keywords Is Key to Driving Sales
So you’ve mastered the art of pay-per-click (PPC) marketing and set up a successful keyword strategy. But are you remarketing keywords?
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How to Schedule Posts in WordPress.com
Learning how to schedule posts in WordPress.com is a great way to maintain a regular publishing cadence on your blog. Here’s a straightforward tutorial.
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Using Inclusive Language to Make Your Website More Accessible
Using inclusive language in your content is a surefire way to make your site is accessible to a larger audience.
