Social Tools, Traffic

Webmaster Tools

Verifying your site with Google, Bing, Pinterest, and Yandex allows you to unlock additional features from each provider (like analytics) and can help speed up the search engine indexing process.

Verifying your site with these services is not necessary for your site to be indexed by search engines. WordPress.com makes your site search engine friendly by default. Click here for a comprehensive guide on Search Engine Optimization.

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For most sites, to verify your site for webmaster tools, you usually need to add a hidden “meta tag” to your page. We’ve simplified the process by providing specific tools for adding the meta tag to your site.

If you have multiple domain names pointing to the same site, we recommend only verifying the primary domain, as set in My Site(s) → Manage → Domains.

All of the Site Verification Services can be accessed by going to My Site(s) → Tools → Marketing → Traffic.

Scroll to the bottom of the Traffic page to find the Site verification services section.

Tools → Marketing → Traffic → Site verification services.

Below are instructions for verifying your site with each service.


Google Search Console

If you have a custom domain, you can also verify with Google by setting custom DNS records

First, log in to https://search.google.com/search-console with your Google account. In Google Search Console, click Add Property.

Google Search Console - Add Property
Add property to Google Search Console.
  1. In the Select property type window, select URL prefix. Using the Domain option will not work.
  2. Enter your WordPress.com Site Address (including https://) and click Continue.
Google Search Console - URL prefix
Select the URL Prefix option
  1. On the next screen, in the Verify ownership pop up, scroll down to “Other verification methods” and click on HTML Tag.
Webmaster Tools - Verify Ownership
Select the HTML tag option
  1. Next, you’ll see a line of HTML code that resembles this:
<meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
Google Verification HTML Tag
Example of HTML tag option
  1. Copy the entire code given to you by Google using the Copy button.
  2. In a new browser tab or window, open your WordPress.com account and go to My Site(s) ToolsMarketingTraffic.
  3. Scroll down to the Site Verification Services section, and paste the code you copied from Google’s HTML tag section into the Google section.
  4. Click Save Settings.
Site Verification Services - Google
Enter your Google Meta Tag in Site Verification Services
  1. Return to the Google Search Console verification page and click Verify.
Webmaster Tools - HTML Tag Verify

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Verifying your Domain with Google using DNS Records

In some cases you may need to use a DNS record, specifically a TXT record, to verify your domain name with Google.

These steps will only work if you have a custom domain name. If you are using the WordPress.com site address, you can use the meta tag option for most Google Services.

First, log in to https://search.google.com/search-console with your Google account. In Google Search Console, click Add Property.

Google Search Console - Add Property
Add property to Google Search Console.
  1. In the Select property window, select the Domain option.
Google verification through DNS record
The Domain option will only work on your WordPress.com site if you have a custom domain name.
  1. Enter your custom domain name without the https, for example, yourgroovydomain.com, and click Continue.

Alternatively, if you select the URL prefix option, type in your full address (including https://), and scroll down to Domain name provider under Other Methods on the next page.

Google Webmaster Tools - Associate a DNS record with Google
Associate a DNS record with Google
  1. On the Verify domain ownership via DNS record screen, copy the TXT record provided.
Google Webmaster Tools - Verify Domain with DNS Record
Verify Domain with DNS Record
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) ManageDomains and click on the domain you are verifying.
  2. Select Change your name servers & DNS records, then click DNS Records to add the custom TXT record.
  3. At the bottom of the DNS Records screen, change the Type drop-down to TXT. Leave the subdomain under Name blank, and paste the code you got from Google in the Text field.
  4. Click Add New DNS Record to save the new record.
DNS for verifying your domain with Google
Adding your TXT record for verifying your domain with Google.
  1. Finally, return to the Google screen and click the Verify button.

In most cases, the verification is immediate but it may take up to 72 hours for Google to recognize your domain as verified.

Click here for Google’s step-by-step instructions.


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Bing Webmaster Center

First, log in to http://www.bing.com/webmaster with your Live! account.

  1. In Bing Webmaster Tools add your site’s Primary site address (yourgroovysite.wordpress.com or yourgroovydomain.com) in the Add a Site field and click Add.
Bing Webmaster Center - Add a Site
Add a site to Bing Webmaster Center
  1. On the next screen, enter your Sitemap URL and click Add.

Your sitemap URL will almost always be your site address with /sitemap.xml at the end of it. Example: yourgroovydomain.com/sitemap.xml

Bing Webmaster Center - About my website
Provide your site address and sitemap
  1. On the next screen, you’ll see a few different options. Look for the Copy and paste a <meta> tag in your default webpage option. You’ll see some code that resembles this:
<meta name="msvalidate.01"content="FAB66284F43FB37733B22ADAF6B49B3" />
Bing Webmaster Center - Meta Tag
  1. Copy the entire code given to you by Bing.
  2. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  3. Scroll down to the Site Verification Services section, and paste the code you copied from Bing into the Bing section.
  4. Click Save Settings.
Site Verification Services - Bing Meta Tag
Enter your Bing Meta Tag in Site Verification Services
  1. Go back to the Bing verification page and click Verify.

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Pinterest Site Verification

First, log in to https://pinterest.com with your Pinterest account. Click the menu next to your profile image in the top right and click on Settings.

Pinterest Site Verification - Settings
Select Settings from your Profile
  1. Go to Edit Settings and click on the Claim tab.
  2. Enter your Website address if you haven’t already.
  3. Click the Claim button.
Pinterest Site Verification Services - Claim your website
Click Claim to enter your site address
  1. Select the Add HTML tag option and copy the meta tag that looks like this:
    <meta name="p:domain_verify" content="90b0c9e0e9ce97cc165c42c466352beb"/>
Pinterest Site Verification - Claim Optioin
Select the Add HTML tag option
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  2. Scroll down to the Site Verification Services section, and paste the code you copied from Pinterest into the Pinterest section.
  3. Click Save Settings.
Pinterest Verification in Site Verification Services
  1. Go back to the Pinterest verification page and click Next then Submit on the Submit for review window.

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Yandex Site Verification

First, log in to https://webmaster.yandex.com/. If you don’t yet have an account, you can create one on the login screen.

  1. Click Go to access the Yandex Sites list.
  2. Click Add Site to add your site.
Yandex Webmaster - Add site
Add site in Yandex Webmaster
  1. Enter your site address in the provided field, including the https:// , and click Add.
Yandex Webmaster - Site address
Enter your site address with the https
  1. On the next screen, select the Meta tag option and copy the entire meta tag that looks like
<meta name="yandex-verification" content="7d71f47e63543e" />
Yandex Webmaster - Meta tag
Select the Meta tag option
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  2. Scroll down to the Site Verification Services section, and paste the code you copied from Pinterest into the Pinterest section.
  3. Click Save Settings.
Yandex - Site Verification Services
  1. Go back to the Yandex verification page and click Check.
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