SEO, Social Tools

SEO Tools

Optimize your site for search engines and social media by taking advantage of our additional SEO options and tools.

This feature is available on sites with the WordPress.com Business or eCommerce plan. If your site has one of our legacy plans, it is available on the Pro plan.

Table of Contents

Front Page Meta Description

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to determine the site’s relevance for specific searches.

This meta description setting applies to your site’s front page only. To access the front page meta description editor, visit your traffic settings which can be found at Tools → Marketing → Traffic, and look for the Front Page Meta Description box:

The Front Page Meta Description section allows you to type the description in and it will show how many characters you've used.

Keep in mind that there is limited space on search result pages — about 160 characters.

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Page and Post Meta Description

Typically, search engines will pick up on the page or post content and use that as the description that is displayed in the search results.

You can customize this meta description to be something different to catch the eye of the reader and potentially increase the search page ranking of the page or post.

To customize the description, click the Jetpack icon (that looks like a lightning bolt) in the top right corner of the editor screen. Then, enter the custom description you would like to use in the SEO Description box:

SEO Description Setting Screenshot showing that the description is under Social Previews in the block settings.
Add a custom SEO description to a page or post using the SEO Description feature in Jetpack.

Upon saving the page or post you should see the description update on most search engines within a few hours. However, search engines may choose to display a description taken directly from the content if they determine it to be more accurate than what is written as the custom SEO Description. The description used for a page or post may even be different for different search terms.

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Custom Title Formats

To help improve your search page ranking, you can customize how your content titles appear for your site. You can reorder items such as ‘Site Name’ and ‘Tagline’, and also add custom separators between the items. To access the Page Title Structure editor, visit your traffic settings which can be found at Tools → Marketing → Traffic, and look for the Page Title Structure options:

Custom Title Formats improve your search page rankings. Options listed include Front Page, Posts, Pages, Tags, and Archives.
Use the Page Title Structure editor to improve search rankings.

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Social Previews

Before you publish your new post or page, you can use the Social Previews feature to preview what it will look like on search engines and social media.

To do so, click the Jetpack icon in the top right corner of the editor (it looks like a lightning bolt) and look for the Social Previews section. Click the Preview button to open the Social Previews modal window.

Click the Jetpack icon in the top right corner of the editor to view the Social Previews modal. Click on the title Social Previews, then click on the button labeled Preview.
Social Previews in the Jetpack sidebar. Click Social Previews, then click on the Preview button.

The Social Previews feature will use the custom description you set as the meta description so you can get an idea of what it will look like on Google Search, Facebook, and Twitter.

Example of a Social Preview featuring a Twitter Card. The post preview includes a featured image, title, excerpt, and link.
Social Previews modal shows a preview of a post on Twitter.

Join Our Free SEO Course

Understanding search engine optimization (SEO) is valuable for anyone looking to improve their site or blog for both search engines and humans. The course will give you a solid foundation of what you can do to ensure people have the best chance to find your content when they search online.

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