Social Tools, Tools

SEO Tools

Optimize your site for search engines and social media by taking advantage of our WordPress.com SEO options and tools. This feature is available with the WordPress.com Business and eCommerce plans.

For more information on what search engine optimization (SEO) is, see this detailed blog post: What’s SEO?

Front Page Meta Description
Custom Post Meta Description
Custom Title Formats
Search and Social Previews


Front Page Meta Description

  • Meta descriptions are a general overview of the contents of your site.
  • Search engines sometimes use this information to determine the site’s relevance for specific searches.
  • This meta description setting applies to your site’s front page only. To access the front page meta description editor, visit https://wordpress.com/marketing/traffic, or Go to My Site(s) → Tools → Marketing → Traffic → Front Page Meta Description.
The Front Page Meta Description section allows you to type the description in and it will show how many characters you've used.

They have limited space on search result pages — about 160 characters. You can use this tool from Portent to calculate and preview your description. If you have created a post or page you can also use the Social Previews feature to preview meta descriptions.

Example of a front page meta description. Preview of the Google Search Snippet includes site title, domain, and excerpt.
Preview of a front page meta description as shown on the third-party tool Portent.

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Custom Post Meta Description

Typically, search engines will pick up on the post content and use that as the description that is displayed in the search results

With SEO Tools you can customize the meta description to be something different to catch the eye of the reader and potentially increase the search page ranking of the post.

To customize the description, click the Jetpack icon (that looks like a lightning bolt) in the top right corner of the editing screen. Then, enter the custom description you would like to use in the SEO Description box.

SEO Description Setting Screenshot showing that the description is under Social Previews in the block settings.
Add a custom SEO description to a page using the SEO Description feature in Jetpack.

Upon saving the post you should see the description update on most search engines within a few hours.


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Custom Title Formats

To help improve your search page ranking, you can customize how your content titles appear for your site. You can reorder items such as ‘Site Name’ and ‘Tagline’, and also add custom separators between the items. To access the Page Title Structure editor, visit https://wordpress.com/marketing/traffic, or Go to My Site(s) → Tools → Marketing → Traffic → Page Title Structure.

Custom Title Formats improve your search page rankings. Options listed include Front Page, Posts, Pages, Tags, and Archives.
Use the Page Title Structure editor to improve search rankings.

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Social Previews

Before you publish your new post or page, you can use the Social Previews feature to preview what it will look like on search engines and social media.

To do so, click the Jetpack icon in the top right corner of the editor (it looks like a lightning bolt) and look for the Social Previews section. Click the Preview button to open the Social Previews modal.

Click the Jetpack icon in the top right corner of the editor to view the Social Previews modal. Click on the title Social Previews, then click on the button labeled Preview.
Social Previews in the Jetpack sidebar. Click Social Previews, then click on the Preview button.

The Social Previews feature will use the custom description you set in the Advanced SEO meta description settings so you can get an idea of what it will look like on Google Search, Facebook, and Twitter.

Example of a Social Preview featuring a Twitter Card. The post preview includes a featured image, title, excerpt, and link.
Social Previews modal shows a preview of a post on Twitter.

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