Social Tools, Traffic

Site Verification Services

Verifying your site with services such as Google, Bing, Pinterest, Yandex, and Facebook allows you to unlock additional features from these services, such as analytics and a quicker search engine indexing process.

While most site verification tools will ask you to add a “meta tag” to your site’s header, we’ve simplified the process by providing specific tools for adding the meta tag to your site. Visit My Site → Tools → Marketing → Traffic and scroll down to Site verification services to access these tools.

Table of Contents

Google Search Console

To get started, log in to https://search.google.com/search-console with your Google account and click Add Property:

the Google Search Console  with an arrow pointing to the Add Property option.
Add property to Google Search Console.
  1. In the Select property type window, select URL prefix.
  2. Enter your WordPress.com Site Address (including https://) and click Continue.
the "Select property type" screen with a box around the URL prefix option.
Select the URL Prefix option
  1. On the next screen, in the Verify ownership pop up, scroll down to “Other verification methods” and click on HTML Tag.
the Verify ownership screen with a box drawn around the HTML tag option below the HTML file option.
Select the HTML tag option
  1. Next, you’ll see a line of HTML code that resembles this:
<meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
the HTML tag option in Google Webmaster tools expanded to display the copy meta tag option.
Example of HTML tag option
  1. Copy the entire code given to you by Google using the Copy button.
  2. In a new browser tab or window, open your WordPress.com account and go to My Site(s) ToolsMarketingTraffic.
  3. Scroll down to the Site Verification Services section, and paste the code you copied from Google’s HTML tag section into the Google section.
  4. Click Save Settings.
the Site verification services section of Marketing in WordPress.com with a box drawn around the Google section.
Enter your Google meta tag in Site Verification Services
  1. Return to the Google Search Console verification page and click Verify.
the HTML tag option in Google Webmaster tools with a box drawn around the Verify button.
Verify the meta tag in Google Webmaster tools
Verifying your Domain with Google using DNS Records

In some cases you may need to use a DNS record (specifically a TXT record) to verify your domain name with Google.

To get started, log in to https://search.google.com/search-console with your Google account. In Google Search Console, click Add Property:

the Google Search Console  with an arrow pointing to the Add Property option.
Add property to Google Search Console.
  1. In the Select property window, select the Domain option.
the "Select property type" screen with a box around the Domain option.
The Domain option will only work on your WordPress.com site if you have a custom domain name.
  1. Enter your custom domain name without the https, for example, yourgroovydomain.com, and click Continue.

Alternatively, if you select the URL prefix option, type in your full address (including https://), and scroll down to Domain name provider under Other Methods on the next page.

the "Verify ownership" screen with a box drawn around the "Domain name provider" option.
Associate a DNS record with Google
  1. On the Verify domain ownership via DNS record screen, copy the TXT record provided.
the "Verify domain ownership via DNS record" screen displaying an example TXT record.
Verify Domain with DNS Record
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) Upgrades Domains and click on the domain you are verifying.
  2. Select Change your name servers & DNS records, then click DNS Records to add the custom TXT record.
  3. At the bottom of the DNS Records screen, change the Type drop-down to TXT. Leave the subdomain under Name blank, and paste the code you got from Google in the Text field, just like what is shown in the image below.
  4. Click Add New DNS Record to save the new record.
the DNS record type section, set to TXT with the Name blank and the Text populated with the DNS record from Google Webmaster Tools.
Adding your TXT record for verifying your domain with Google.
  1. Finally, return to the Google screen and click the Verify button.

📌

In most cases, the verification is immediate but it may take up to 72 hours for Google to recognize your domain as verified.

Click here for Google’s step-by-step instructions.

Upload your WordPress.com Sitemap to Google Search Console

Once you have verified your site with Google using one of the above methods, you may submit your sitemap by following these steps:

  1. Navigate to the Sitemaps section of Google Search Console at Index → Sitemaps.
the Google Webmaster tools menu with a box drawn around Sitemaps.

2. Upload the Sitemap URL. It should be something like this: https://your-website-name.wordpress.com/sitemap.xml

⚠️

If you see an error after uploading the sitemap, please make sure that your website is public and try to upload it again.


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Bing Webmaster Center

If you have already verified your site with Google, you may be able to import it to Bing instead of doing the manual verification steps below. See this guide from Bing (scroll down to “Import from Google Search Console”).

To get started, log in to http://www.bing.com/webmaster with your Live! account.

  1. In Bing Webmaster Tools add your site’s Primary site address (yourgroovysite.wordpress.com or yourgroovydomain.com) in the Add a Site field and click Add.
Bing Webmaster Center - Add a Site
Add a site to Bing Webmaster Center
  1. On the next screen, enter your Sitemap URL and click Add.

Your sitemap URL will almost always be your site address with /sitemap.xml at the end of it. Example: yourgroovydomain.com/sitemap.xml

Bing Webmaster Center - About my website
Provide your site address and sitemap
  1. On the next screen, you’ll see a few different options. Look for the Copy and paste a <meta> tag in your default webpage option. You’ll see some code that resembles this:
<meta name="msvalidate.01"content="FAB66284F43FB37733B22ADAF6B49B3" />
Bing Webmaster Center - Meta Tag
  1. Copy the entire code given to you by Bing.
  2. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  3. Scroll down to the Site Verification Services section, and paste the code you copied from Bing into the Bing section.
  4. Click Save Settings.
Site Verification Services - Bing Meta Tag
Enter your Bing Meta Tag in Site Verification Services
  1. Go back to the Bing verification page and click Verify.

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Pinterest Site Verification

To get started, log in to https://pinterest.com with your Pinterest account. Click the menu next to your profile image in the top right and click on Settings.

Pinterest Site Verification - Settings
Select Settings from your Profile
  1. Go to Edit Settings and click on the Claim tab.
  2. Enter your Website address if you haven’t already.
  3. Click the Claim button.
Pinterest Site Verification Services - Claim your website
Click Claim to enter your site address
  1. Select the Add HTML tag option and copy the meta tag that looks like this:
    <meta name="p:domain_verify" content="90b0c9e0e9ce97cc165c42c466352beb"/>
Pinterest Site Verification - Claim Optioin
Select the Add HTML tag option
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  2. Scroll down to the Site Verification Services section, and paste the code you copied from Pinterest into the Pinterest section.
  3. Click Save Settings.
Pinterest Verification in Site Verification Services
  1. Go back to the Pinterest verification page and click Next then Submit on the Submit for review window.

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Yandex Site Verification

To get started, log in to https://webmaster.yandex.com/. If you don’t yet have an account, you can create one on the login screen.

  1. Click Go to access the Yandex Sites list.
  2. Click Add Site to add your site.
Yandex Webmaster - Add site
Add site in Yandex Webmaster
  1. Enter your site address in the provided field, including the https:// , and click Add.
Yandex Webmaster - Site address
Enter your site address with the https
  1. On the next screen, select the Meta tag option and copy the entire meta tag that looks like
<meta name="yandex-verification" content="7d71f47e63543e" />
Yandex Webmaster - Meta tag
Select the Meta tag option
  1. In a new browser tab or window, open your WordPress.com account and go to My Site(s) → Tools → Marketing → Traffic.
  2. Scroll down to the Site Verification Services section, and paste the code you copied from Yandex into the Yandex section.
  3. Click Save Settings.
Yandex - Site Verification Services
  1. Go back to the Yandex verification page and click Check.

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Facebook Business Verification

To get started, visit https://business.facebook.com/settings/ and log in with your Facebook account. Here, select your business or create a new business account in Facebook. Then, follow these steps:

  1. In your Business Settings, click on the Brand Safety section and then click Domains:
The Domains option is marked with an orange arrow.
  1. Click the Add button, type your domain into the box, and then click Add:
Adding a domain in Facebook.
  1. On the next screen, you will be presented with a number of verification options. Ensure the “Add a meta-tag to your HTML source code” option is selected, and copy the entire meta-tag as shown here:
The meta tag in Facebook settings is highlighted
  1. Back on WordPress.com, go to Tools → Marketing and click on the Traffic tab. Scroll down to Site Verification Services and paste your code into the box for Facebook:
The Facebook meta tag box is highlighted in orange.
  1. Click Save Settings.
  2. Return to the Facebook settings from Step 3 and click the Verify button. You will see a confirmation that you have verified your domain.
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