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Newsletter Settings

In your website’s Newsletter Settings, you can manage the emails sent from your site to readers. This guide will explain each setting.

Access Your Newsletter Settings

To visit the Newsletter Settings:

  1. Visit your site’s dashboard.
  2. On the left side, hover your mouse over Settings near the bottom.
  3. Select Newsletter.
Settings in the dashboard, with Newsletter selected.
Settings → Newsletter
Jetpack → Settings → Performance in WP-Admin

Each setting found here is explained below.

Enable Subscriber Pop-up

To encourage your visitors to join your subscriber list, enable a pop-up modal like this:

Pop-up modal example.
An example of a pop-up modal for subscribers.

Once the subscriber pop-up is enabled, it will display the first time a visitor opens one of your posts and starts scrolling.

Activate this on your site with these steps:

  1. Visit the Newsletter Settings.
  2. Click on the “Enable subscriber pop-up” toggle.
  3. Click the “Save settings” button at the top right of the page.
Screenshot of the Newsletter showing the toggle button to enable subscribers pop-up modal on the site.
Enable subscriber pop-up.

To edit the content and design of the subscriber pop-up, click the link that says “Preview and edit the popup“. This link will appear if your site uses a block theme. Clicking it will open the subscriber popup template in the template editor in a new tab, where you can customize its appearance.

Please note that the pop-up will not display on pages or custom post types, and it will not display if any of the following conditions are true:

Display Subscription Suggestion After Comment

If a visitor leaves a comment on your site, you can enable a suggestion for them to subscribe in the form of a pop-up that appears after they comment:

The popup will stop showing if the commenter subscribes or if they see the popup more than 5 times without subscribing.

Activate this on your site with these steps:

  1. Visit the Newsletter Settings.
  2. Click on the “Display subscription suggestion after comment” toggle.
  3. Click the “Save settings” button at the top right of the page.

To include your post’s featured image in the email sent to your readers:

  1. Toggle on the “Enable featured image on your new post emails” option.
  2. Click the Save settings button at the top right of the page.
Screenshot of the Newsletter setting to enable featured images for new post notification emails.
Toggle featured images in new post notification emails.

Post Email Content

When emailing your subscribers, you can choose whether email subscribers can read full posts or see an excerpt with a link to the full post on your site.

With the “Full text” option selected for “For each new post email, include” option, you can include the entire post content in the email sent to your subscribers.

The Excerpt option will only include the excerpts in the email, with a link to continue reading the rest of the post on your site. The first 55 words are included in the email for posts without excerpts.

Once you choose your preferred option, click the “Save settings” button at the top right of the page.

Screenshot of the Newsletter setting showing whether to include full text or excerpt in the new post notification emails.
Include Full text or Excerpt in new post notification emails.

Newsletter Categories

Newsletter categories allow visitors to subscribe to specific topics you write about on your blog. With newsletter categories enabled, only posts published under the categories selected below will be emailed to your subscribers.

This setting is disabled by default. To enable newsletter categories:

  1. Visit the Newsletter Settings.
  2. Under “Newsletter categories“, click the toggle to the ON position.
  3. Select the categories you wish to allow your readers to subscribe to. Any categories not selected here will not be available for subscription.
  4. Click the “Save Settings” button.

Posts published under those selected categories will send emails to your subscribers, but posts published in other categories will not.

Newsletter categories settings.

Here’s an example of what your subscribers will see when subscribing to your site:

A subscriber pop-up offering the subscriber different category options.
A subscriber can choose to subscribe to all content, or specific categories you choose to offer for subscription.

When you add a new category, your existing subscribers will be automatically subscribed to it.

If you are using Paid Newsletters, your visitors will be prompted to select a subscription based on what you set up, and then they will see the option to choose which categories they want to subscribe to. You will still set a post’s permissions to “Paid Newsletter “paid subscribers only” if you want only your paying subscribers to receive a specific post in a category they’ve subscribed to.

Messages

The following settings change the emails sent from your site to your readers.

Welcome Email Message

The welcome email message is sent to new readers when they confirm their subscription to your blog. WordPress.com will automatically add subscription details in the email. You can change this message and save your changes by clicking the “Save settings” button at the top right of the section.

Screenshot of the welcome email message sent to blog subscribers after they confirm their subscription.
Welcome email message text.

Comment Follow Email Message

This is the confirmation email sent to readers who have subscribed to your comments. WordPress.com will automatically add subscription details in the email.

The ability to customize the comment follow email message had to be disabled to prevent abuse. It will revert to the default message for all new comment followers.

Confirmation Email Message

This is the confirmation email message sent to new readers when they subscribe to your blog. WordPress.com will automatically add subscription details in the email. An example of the email your new subscriber will receive is below.

The Confirm your subscription email that new subscribers receive.
Blog subscriber confirmation email.

The ability to customize the confirmation email message had to be disabled to prevent abuse. It will revert to the default message for all new subscribers.

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