Your Website Looks Great. So Should Your Emails.
A Fresh New Design For Subscriber Emails
We recently rolled out some fresh, flavorful updates to the design of the emails that go out to your subscribers when you publish new posts to your site. With this new design update we worked on modernizing the out-the-box email templates that come with your WordPress.com website.
Clean, Content-First Design
Let’s take a look at the new look and feel.
Design can have a huge impact on engagement. With the new update, your subscribers will get a fresh looking email when they subscribe, receive a welcome email, and whenever you publish new posts. The new designs put your content first, and look beautiful on any device.
1. Confirmation Email
When a site visitor subscribes to your updates, the first email they’ll get will ask them to confirm their subscription. This helps make sure that the person subscribing is the owner of the email address shared. Just in case.
To put your personal stamp on that email, you can edit the message that gets sent out. Just head to: Settings → Reading → Follower settings → “Blog follow email text”, and you’re all set.
2. Welcome Email
Once your subscriber has confirmed that they’re good to go ahead, they’ll receive a Welcome Email. This one’s really important.
It turns out that the average open rate of Welcome Emails is 82% (GetResponse, 2017). So, for every 100 emails you send out, 82 people will open them. Compare that with the average email open rate of just 21%, and it’s easy to see how making a good first impression really matters.
3. New Subscriber Email
We don’t leave you out, either.
At the same time your new subscriber gets their Welcome Email, you’ll get a New Subscriber email. So you can celebrate.
4. New Post Updates
Now your subscriber’s all set, they’ll get a fresh new email every time you add a new post to your site. That’s one more reminder that you’re out there and publishing. And one more reason to keep coming back for more.
Getting Started
Email is one of the best ways to reach your site visitors, with 4.3 Billion users around the world forecast for this year alone (Statista, 2021).
On WordPress.com, tapping into that huge audience is as simple as adding a block to your site. Check out our support guide for the subscribe block to walk you through how to get that up and running.
Adding the block makes it a couple-of-clicks simple for your site visitors to subscribe to your content.
And once they’ve subscribed, they’ll receive all of your latest updates – with the new, fresh design – direct to their inbox.
Seems awesome !
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I’ve noticed no image appears in the emails to subscribers. Is that intentional? Is there a setting to turn it back on? Love the new design.
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Thank you for your feedback, Barbara.
> I’ve noticed no image appears in the emails to subscribers. Is that intentional? Is there a setting to turn it back on?
Could you please share the details with us? For instance, would it be possible to send us a screenshot of an email that is missing the image and the device / email client name (e.g. Outlook / Mail app on macOS, …)? You can use the help@wordpress.com email address and we will happy to take a closer look.
Generally, Featured images are not displayed in the “New Post” notification email.
Cheers.
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I don’t use Featured images, should regular images (one image) used in my post be included in the new post email? If so will send screenshot. Thank you!
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If you send out full posts in email notifications, they should include any images in your post content. But not all email clients show those images, and individual subscribers can also block images from displaying in their email settings. So most likely that’s why you’re not seeing images, but please email support with more details and we can take a closer look for you 🙂
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Thank you!!
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I kinda like this new Email design. It is decent.
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The emails themselves though — to subscribers, every time I post — have drawn some complaints. Some readers say the photos appear elongated now.
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Would you be able to get a screenshot from your users together with the e-mail client that they are using?
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Great
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Hi, is there a way we can customize the Welcome Emails? I want to give my subscribers a free-ebook when they sign up for the newsletter.
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I like the email design. Looks more modern.
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Thanks for sharing, pretty good job!
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Ce que je trouve regrettable c’est que vos vidéos de tutorial ne sont pas en français et a cause de ca je suis ralenti si ce n’est bloqué!?
J’aimerais vraiment pouvoir bien comprendre et faire moi-même le tous sauf la compréhension des vidéos me bloc?
Avez-vous une solution?
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Thank you for letting us know. While the videos are currently only available in English, we have complete documentation in French at https://wordpress.com/fr/support/. I hope that helps 🙂
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I like clean and modern but this new design drifts perilously close to cold and institutional.
LikeLiked by 6 people
Going forward. Looks crisp. clear of clutter.
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Oh neat, I didn’t know we could personalize our welcome emails! Neat. Nice new look.
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What I an missing in the new design is that I don’t get a link to the new subscriber nor any mentioning of / link to some of their posts. The same holds true for e-mail notifications to me of likes or comments in my blog. Both helped me a lot to find blogs I like.
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Beautiful!
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Awesome!
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Thanks! I like nice, quick update info. Easy to read and still leaves me with plenty to think about.
LikeLiked by 6 people
Great look, but…
– Could you stick site name to logo on the left (Logo|Site name)?
– for non American sites, could you set post date to appropriate format (DD/MM or even better : DD/MM/YY)?
Thanks
LikeLiked by 4 people
this really can help in some way
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Well, time to go and tamper with the settings.
LikeLiked by 4 people
Wonderful
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Nice one
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Thanks
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Here for it!
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Could you include a feature that allows not to send an email for a specific post? Sometimes I don’t want the post to go out to all my subs.
LikeLiked by 5 people
I had several readers complain about receiving what they described as malformed new post emails (featured image was oversized was the #1 complaint). All I could say was WP was giving their email layouts some attention after all these years and I hoped they did not unsubscribe since there was nothing I could do.
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I need subscribers 😢
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We have some tips to get more traffic to your site, which should help in gaining more subscribers 🙂
LikeLiked by 4 people
I haven’t boost my site
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Is this for websites hosted on bluehist too
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Yes! Refreshed email templates and subscribe block are available also for customers who are hosted at Bluehost if you have installed our Jetpack plugin:
https://jetpack.com/blog/your-website-looks-great-so-should-your-emails/
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About time!
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Thank You for the “Fresh New Designs for Subscriber E Mails 🙂
LikeLiked by 2 people
I had several readers complain about receiving what they described as malformed new post emails (featured image was oversized was the #1 complaint). All I could say was WP was giving their email layouts some attention after all these years and I hoped they did not unsubscribe since there was nothing I could do.
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as a new email content writer myself I must say that I agree with you, your email needs to be top notch
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Awesome
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This is so informative.
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I expected more but the emails look worst on Android clients and Outlook, I think I’ll have to stop using this WP/JetPack feature and start using Buttondown.
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This is all well and good but some sites do not want more traffic but rather want to post updates to a small group of email followers who are all known to one another. But if they already have a wordpress account they can only be followers and not email followers which is a shame because as followers they can appear with a user name that has no meaning to those of us who manage the site and we don’t know, without going to each of them individually, who they really are. And how do we go to them? – because all we have is a user name, not an email address.
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Hi John. Followers with a WordPress.com account can also follow your site by email – if a WordPress.com follower wants to receive updates from your site via email, they can choose to enable that in their Reader settings.
But we don’t reveal the email address of WordPress.com followers, regardless of whether or not they opt-in to email notifications on your site, both to protect their privacy and for security reasons.
If you have more questions about this you’re welcome to contact our support team 🙂
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HELLO, I have lost my account. My name is Mary H. Moore. My email is [redacted]. My username is marymhm. I need to find my posts and other things in that account. Thank you. Mary Moore.
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Please follow our Account Recovery guide (https://wordpress.com/support/account-recovery/) and get in touch with our support team at https://wordpress.com/help/contact
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