Blocks » Subscribe Block

Add the Subscribe block to encourage readers to keep up-to-date on your posts. Your subscribers can choose to receive an email each time you publish a post, to receive daily or weekly digests of all of your latest posts, or select to receive no emails but to read your posts in the Reader.

This block is available to all sites. If you have a self-hosted site, install the free Jetpack plugin.

Table of Contents

Add the Subscribe Block

To add the Subscribe block, click on the + Block Inserter icon and search for “subscribe”. Click it to add the block to the post or page.


Using your keyboard, you can also type /subscribe on a new line and press enter to quickly add a new Subscribe block.

The /subscribe command being used to add the subscribe block to a page.

For more, visit our detailed instructions on adding blocks.

Block Toolbar

When you click on the block, a toolbar of options will appear above it:

The toolbar above the Subscribe block with tooltips for each icon.

The Subscribe block has the following options in its toolbar:

  • Change block type.
  • Drag the block.
  • Move the block up or down.
  • Change alignment (to wide or full width if supported by the theme)
  • More options

Block Settings

When you click the block, you will find additional block settings in the right sidebar. If you do not see the sidebar, you may need to click the Settings icon in the top right corner to bring up the settings. This icon looks like a square with two uneven columns.

The settings icon in the Editor with a black background and the tooltip "Settings" below it.
Click the Settings icon to open the block settings

You can choose between displaying the subscription form as Compact, without any space between the input field and the Subscribe button, or Split, to add some padding between the input field and the Subscribe button.

Below these buttons, you will see the number of people following your site with their accounts, email addresses, and followers on the social media accounts connected to your site via auto-sharing. Social media followers count can be excluded by disabling the Include social followers in count option in the Settings panel.

The Styles options in the Block settings sidebar, with the Compact button highlighted, and an indicator showing 305 subscribers.
Subscribe block styles.

You can choose the text and background colors for your buttons and the border color.

Select colors that will make the button stand out, and make sure to find a nice contrast for readability purposes. Accessibility parameters are built into the editor to warn you when the text may become illegible for persons with reading impairments.

The Color options in the Block Settings sidebar with the Button Background expanded to show the options to change the colors.

Typography settings allow you to change the font size of the button text and input field.

The typography options for the subscribe block include preset sizes and an option to add a custom size.

Want a rounder button? The Border Radius option allows you to give your buttons a more rounded appearance. Setting this to 0 means the button has sharp corners. The border weight options make the line around the button thicker.

The Border option in the Block Settings sidebar displaying the border radius and border weight for the button in the Subscribe block.

Adjust the padding within the button as well as between the email sign-up area and the button.

The Spacing option in the Block Settings  sidebar with the option to set the space inside the button and between the button and the sign up  field.

Select Show subscriber count to publicly display the number of followers on your form. By default, the subscriber count includes followers on social media accounts connected to your site via auto-sharing. You can opt-out of including social media followers by disabling the Include social followers in count toggle.

The show subscriber count toggled to on and the number of subscribers displaying below the signup button.
Subscriber count toggles on the Subscribe Block settings.

Move the button below the sign-up form by selecting the Place button on new line:

The place button on new line toggled on and the subscribe button showing below the email input field.
“Place button on new line” toggle on Subscribe Block settings.
Success Message

On plugin-enabled sites, you can edit the message your new subscribers see after subscribing. Type new text in the Success Message field as shown in the example image.

"Success message" box on the Subscribe Block for plugin-enabled sites.
“Success message” box on the Subscribe Block.


The advanced tab lets you add a CSS class to your block, allowing you to write custom CSS to style the block. Learn more about adding additional CSS classes to blocks.

Recipe block - Advanced Settings
The advanced section lets you add a CSS class to your block.

View Your Followers

To view followers who joined using the Subscription Form, go to your dashboard and click on Users → All Users. You’ll see the following tabs on the next screen:

All Users page showing the list of site Followers

The relevant tabs are:

  • Followers: A list of people currently following your site with their accounts.
  • Email Subscribers: A list of people who are subscribed to your blog via email only. They may or may not have a account.

Learn more about how to manage your site followers.

Not quite what you're looking for?

Get Help