Blocks » Subscribe Block
Add the Subscribe block to encourage readers to keep up-to-date on your posts. Your subscribers can choose to receive an email each time you publish a post, to receive daily or weekly digests of all of your latest posts, or select to receive no emails but to read your posts in the WordPress.com Reader.
This guide will show you how to add the block to your site and adjust its settings.
Add the Subscribe Block
To add the Subscribe block, click on the + Block Inserter icon and search for “subscribe”. Click it to add the block to the post or page.
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Using your keyboard, you can also type /subscribe on a new line and press enter to quickly add a new Subscribe block.

For more, visit our detailed instructions on adding blocks.
Block Toolbar
When you click on the block, a toolbar of options will appear above it:

The Subscribe block has the following options in its toolbar:
- Change block type.
- Drag the block.
- Move the block up or down.
- Change alignment (to wide or full width if supported by the theme)
- More options
Block Settings
When you click on the block, you will find additional block settings in the right sidebar. If you do not see the sidebar, you may need to click on the ⚙️ (gear/ cog) icon in the top right corner to bring up the settings.

Styles
You can choose between displaying the subscription form as Compact, without any space between the input field and the Subscribe button, or Split, to add some padding between the input field and the Subscribe button.
Below these buttons is a section to indicate the number of subscribers (if any). The subscriber count includes your friends and followers on the connected social media accounts, besides your WordPress.com site followers.

Color
You can choose the text and background colors for your buttons and the border color.
Select colors that will make the button stand out, and make sure to find a nice contrast for readability purposes. Accessibility parameters are built into the editor to warn you when the text may become illegible for persons with reading impairments.

Typography
Typography settings allow you to change the font size of the button text and input field.

Border
Want a rounder button? The Border Radius option allows you to give your buttons a more rounded appearance. Setting this to 0 means the button has sharp corners. The border weight options make the line around the button thicker.

Spacing
Adjust the padding within the button as well as between the email sign-up area and the button.

Settings
Select Show subscriber count to display the number of followers publicly on your form:

Move the button below the sign-up form by selecting Place button on new line:

Success Message
On plugin-enabled sites, you can edit the message that your new subscribers see after they subscribe. Type new text in the Success Message field as shown here:

Advanced
The advanced tab lets you add a CSS class to your block, allowing you to write custom CSS to style the block. Learn more.

View Your Followers
To view followers who joined using the Subscription Form, go to your dashboard and click on Users → All Users. You’ll see the following tabs on the next screen:

The relevant tabs are:
- Followers: A list of people currently following your site.
- Email Followers: A list of people who are subscribed to your blog via email only. They may or may not have a WordPress.com account.