Back to Support Content and Media Blocks Subscribe Block

Subscribe Block

Use the Subscribe block to encourage readers to keep up-to-date on your posts via their email inbox or the Reader app.

Add the Subscribe Block

To add the Subscribe block, click the + Block Inserter icon and search for “subscribe”. Click it to add the block to the post or page.


Using your keyboard, you can also type /subscribe on a new line and press enter to quickly add a new Subscribe block.

Animated GIF showing the process of adding a Subscribe block using the slash command.

For more information, visit our detailed instructions on adding blocks.

The button will say ‘Subscribe’. To change the text of the button, click directly on the text to type the new text for the button.

When viewing a subscription form on the public version of your site, the form will auto-fill with the email address associated with that account (if logged in.)

If you see your email address written in the email box, this is only visible to you. Your site visitors will see their email address (if logged in) or an empty box (if not logged in.)

An example subscription form with the viewer's email pre-filled.

You can also give visitors the option to subscribe to specific newsletter categories.

Once you activate Newsletter Categories, your visitors will be able to choose from a list of categories. They will receive email updates for only the categories they’ve selected.

They can manage the categories they’re subscribed to at any time.

If you’re running a website, you can use the Jetpack plugin to add this Subscribe block functionality to your site.

Block Toolbar

When you click on the block, a toolbar of options will appear above it:

Subscribe Block Settings

The Subscribe block has the following options in its toolbar:

Block Settings

When you select a block, you will find additional block settings in the right sidebar. If you do not see the sidebar, you may need to click the Settings icon in the top-right corner to bring up the settings. This icon looks like a square with two uneven columns:

The settings icon in the Editor with a tooltip "Settings" below it.
Click the Settings icon to open the block settings

In the Settings section, you will see the number of people subscribed to your site. This includes email subscribers, people who subscribed using a account, and followers of your connected social media accounts.

An indicator showing 305 subscribers in the Subscribe block settings


Select “Show subscriber count” to publicly display the number of subscribers on your form. By default, the subscriber count includes followers on social media accounts connected to your site via auto-sharing. You can opt out of including social media followers by disabling the “Include social followers in count” toggle.

The show subscriber count toggled to on and the number of subscribers displaying below the signup button.
Subscriber count toggles on the Subscribe block settings.

Move the button below the sign-up form by selecting the “Place button on new line“:

The place button on new line toggled on and the subscribe button showing below the email input field.
“Place button on new line” toggle on Subscribe block settings.

Success Message

On plugin-enabled sites, you can edit the message your new subscribers see after subscribing. Type new text in the Success Message field as shown in the example image.

"Success message" box on the Subscribe Block for plugin-enabled sites.
“Success message” box on the Subscribe block.

Additional Settings

The Subscribe block also includes settings for:

Block Styles

In the block settings sidebar, click on the Styles icon to access the design settings for the block. The Styles icon is in the shape of a circle with half of the circle filled in:

An arrow points to the Styles icon that you can click to open up the block styles section.

The Block Styles include the following settings:

View Your Subscribers

To view your subscribers:

  1. Visit your dashboard.
  2. Click on Users → Subscribers.

Visit our guide to Subscribers to learn more.

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