“Tell me about yourself.”

Maybe you’ve heard someone tell you this at an interview, a party, or a networking event. It takes practice to get good at answering this request, regardless of the situation.

This principle applies to introducing yourself on your website, too. Your About Us or About Me page is there to make that introduction, and it requires thoughtful design and writing.

It might sound daunting, but never fear. I’ll walk you through the elements to include on your website’s About page and show you 30 examples to provide inspiration.

In this article:

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What is an About Us page?

An About Us or About Me page is a page that tells website visitors your story. It explains who you are, what you do, and why you do it.

Visitors tend to click on this page when they want to learn more about you or get more context behind your website.

What should an About Us or About Me page include?

Your About page should include elements like:

Your most important details

The core of your About page should answer the following questions:

Who are you?
What do you do?
Why do you do it?

Tell your readers about the subject of your website (you or your company) so they know why they’re visiting in the first place. Some About pages can achieve this goal in a sentence or two, while others need a few paragraphs.

Additional info

In addition to the fundamental details above, you can include these elements in your About page:

Your history, such as your professional journey or personal upbringing
Statistics that highlight your accomplishments or give context to your work
Quotes from clients and peers describing what makes you unique or successful
Descriptions of your skills or services
Your past achievements, awards, and certifications
Quick personal details like your hobbies, pets, and interests
Links to your sales, product, or contact pages

Visuals

Break up your text and add interest to your page with visuals such as:

Photos
Art
Videos
Timelines of your history
Slideshows

For additional tips on what to include, check out this video:

How to write an About Me or About Us page

Put your most important information first in your About page text. In most cases, you’ll prioritize the core details about you and your work.

It’s worth noting, though, that some industries prefer having other details come first. For example, in literature, you’ll often see an author’s body of work come first. Look at About pages for successful websites in your industry to see what they consider important.

Since visitors go to About pages expecting to quickly learn who you are, keep your writing clear and concise. Use headers and subheaders to help readers look for the details they want.

But while you need to keep your writing tight, you can still infuse it with your personality or brand voice. Let your language set the tone of your personal story or brand. If you’d like, you can also add personal details like pictures of your pets or a list of your favorite movies.

How to design your About page

After you write your content, it’s time to add visuals and upload everything to your website.

Start by gathering any images or videos you want to use. Look through your professional headshots and photographs and choose ones that present you as “you.” But, don’t be afraid to use candids or casual photos to add a touch of personality as well.

Now, to set everything up in WordPress.

Designing an About page in WordPress

If you usually write blog posts, you’ll need to make your About page a page instead of a post. To do this, go to the Pages option in the left-hand menu of your website backend. From there, click the “Add new page” button in the top-right corner.

You’ll have a gallery of page templates to choose from, along with the option to create a blank page. Depending on your theme, you might be able to edit your About page template after you pick it.

With your page template ready to go, you can add your text and images, then customize them as WordPress blocks. These blocks can come in handy for About pages:

Image block: Display photos, art, and other images
Gallery and slideshow blocks: Share multiple images related to you and your story
Video block: Embed a video into your About page
Quote and pullquote blocks: Highlight a quote about you or your company
Ratings block: Share a star review about your work
Timeline block: Arrange other blocks into a timeline about your history

About Us page examples from companies and organizations

Sometimes it’s easier to know what to do with your About page when you see an inspiring example. Here are 15 examples of About Us pages for organizations:

1. United Nations

With large, global organizations, we may know what they do, but not quite how they do it.

The United Nations’ About Us page solves this issue by presenting its organization from the top down. It introduces the UN member states, then its secretary-general, then its subsections. You can click each entity’s link to learn more about them at their dedicated page.

2. Doctors Without Borders

When you run a mission-driven organization, your values are a critical part of your identity. Doctors Without Borders understands this rule on its Who we are page.

The second section of this page consists of a drop-down list with the organization’s principles. Each item’s heading distills the value into a statement, and the content under those headings elaborates on them. Its bold and clear design makes it difficult to ignore.

3. Flexispot

Visuals can elevate an average About page into a standout example. They illustrate important points and break up squares of text.

On its About Us page, Flexispot uses images and icons to share its history and authority in the ergonomic furniture space. Its visuals share its media presence, global influence, and key figures about its business.

4. Tor.com

In some cases, your About page can work as a directory of sorts, leading visitors to important links about your organization. Tor.com uses its About page to quickly describe what it does and guide readers to their destination.

Note how it starts with a one-sentence description of its publication that provides the most important info. This quick bio helps readers understand what to expect from the rest of the site and distinguish Tor.com from Tor Books.

5. Saucony

Non-profit organizations aren’t the only organizations that can prioritize values in their About pages. Companies can also show off their principles.

Saucony’s About page focuses on the concept of goodness — being good for people, sports, small businesses, and the planet. It positions Saucony as an empowering product to help customers find goodness in themselves.

6. Yoast

If you aren’t sure how best to express your brand personality on your About page, have you considered custom art? Yoast’s About Us page shows how art can tie a page’s mood together.

This page combines a friendly, helpful tone with vibrant art to show how Yoast aims to make SEO accessible for everyone. Its copy focuses on helping and sharing with its customers to make their lives easier.

7. The Innocence Project

Clarity will get you far when writing an About page. Concise paragraphs and clear headers help visitors process the information on your page.

The Innocence Project’s About page offers a great example of this rule in action. It begins with a clear introduction explaining the organization’s mission and history. Then, it features action-oriented headers that urge the reader to learn more and support The Innocence Project.

8. GE

Some website creators have many smaller points to address in their About pages that might not fit in dedicated sections. Or, these ideas might be important to include, but not as important as others. In these situations, a “Frequently Asked Questions” section can help you add these details.

GE’s About page centers around the company’s mission and values, but some visitors might stop by wondering about its work and history. So, GE added an FAQ section to address these readers.

9. Electronic Frontier Foundation

When you opt to write a descriptive bio for your About page, look for ways to keep it readable. Most folks use headers and images to break up text, but CMS platforms like WordPress give you many more options.

You can see how a quote or pullquote can bring focus to a long block of text on the Electronic Frontier Foundation’s About page. Create a similar look in WordPress using the Columns Block to combine a Quote or Pullquote Block with a Paragraph Block.

10. Monkeypaw Productions

Monkeypaw Productions’ About page demonstrates how creators can infuse their style into their About pages.

This production company mainly produces artistic horror films with social commentary, and its visual design and presentation reflect that creativity. The header image features a stop-motion animation of a monkey’s paw that encapsulates that spooky mood. Plus, the team photo with links that jump to each member’s bio is an innovative touch.

11. Gaiam

If you’re wracking your brain around how to structure your About page, try a parallel approach. Think about how you can use similar language and layout in your sections to make a harmonious page.

Gaiam’s About page features this technique. It alternates between images of people doing yoga and sections of text. To tie the three text blocks after the introduction together, it starts every header with the word “our.”

12. WordPress.com

The WordPress.com About page pulls a few tricks to stay engaging to readers.

To express the company’s people-focused values, the page includes a picture of a large crowd of WordPress employees. You get to see the faces behind the work instead of a long list of names.

This page also ends with a call-to-action to start using WordPress. If you have a product- or sales-focused website, you could benefit from adding one to the end of your About page.

13. Grist

Grist’s About page communicates unity and urgency through its copy and original art.

The text shares statistics about climate change and awareness to explain the importance of incoming climate issues to the reader. It also ends with a strong call to action to donate.

Environmentally focused art brings that copy together with a primarily green palette. Note the accent art complementing the text.

14. Code2040

As we learned from the United Nations page, it can take work to explain an organization’s mission and structure. Code2040’s Mission page makes the process look easy.

This page leads with Code2040’s mission, then separately defines the organization’s mission and purpose. A chart shows how the organization’s knowledge and learning lab initiatives work together toward its goals.

15. New Museum

The New Museum takes a unique approach to its About page by making it entirely a link directory. Every section on the page quotes and links to other pages on the website.

It pulls off this technique by organizing everything into a slideshow and grid. You can find links to its most important details in the top slideshow, then dig into the link rows and columns.

About Me page examples from individual people

Do you run a solo operation? Here are 15 About Me pages for individuals:

16. Tim Ferriss

Tim Ferriss’s About page carefully sorts its information into sections sorted by importance. It begins with a quote that summarizes Tim’s work, then presents two versions of his biography. The first is a “short version” that condenses his work into a paragraph, and the second is a “long-winded version” that goes into full detail.

By offering a quick summary of his bio, Tim allows readers to decide if they want the entire story.

17. Celeste Ng

Celeste Ng’s About page provides an example of how literary professionals can model theirs. It takes the information you’d see on a cover sleeve and elaborates on it.

Her biography presents information from the top down to share the history of her work. It sums up all the books she’s written, then dedicates a paragraph to each book’s details. The page wraps up with her personal history.

18. Brittany Berger

When you create an About page in an industry that requires a strong personal brand, you need to sell your services as you describe yourself.

On her About page, Brittany Berger convinces the reader to use her content marketing services by naming a problem her customers face and presenting herself as the solution. Personal details like pictures and tidbits of her life portray her as a person, not just a service.

19. Molly Baz

Professional cook Molly Baz’s About page oozes personality through its striking design and fun language.

A half-image, half-text layout emphasizes that the focus of the page is on Molly. Look how the text side includes modernist design elements with colors found in the image.

The copy stays concise and playful. Phrases like “caesar salad enthusiast” keep things fun, and each paragraph sticks to one to two sentences.

20. Matt Mullenweg

WordPress founder Matt Mullenweg’s About page has a simple, single-column layout with neat headers. Instead of layout or design doing the heavy lifting, personal touches make the page unique.

Throughout the page, it feels like Matt is sitting down with you and telling you his story. He uses a picture from his childhood as his bio picture and mentions everything important to him, including his hobbies and his teachers.

21. Ta-Nehisi Coates

Author Ta-Nehisi Coates’s About page is another example of how simple can be better. It sums up his body of work, then shares his contact information for interested visitors.

Bold headings add plenty of visual appeal to what would be sparse blocks of text on their own. Your website’s default formatting influences how your About page comes across to readers.

22. Seth Godin

Seth Godin is a special case on this list — he has a one-page site. But, even if you have a one-pager, you can use the principles in this blog post to create an About section like Seth’s.

This section keeps to a few paragraphs, but it follows the principles of a good About page. It begins with his most well-known achievements, then covers other achievements he considers important.

23. Aleyda Solis

SEO is another field where personal branding and services promotion can go hand-in-hand. Aleyda Solis’s About page performs double-duty as an About page and a services/products page. After sharing a robust biography, the page shares her consultancy services and book.

This strategy can serve you well by establishing your authority through your story before selling a product or service. It builds trust before attempting to sell.

24. Gareth Damian Martin (Jump Over the Age)

When you wear many hats, it can be tricky to tell what to prioritize on your About page. Game developer Gareth Damian Martin’s About page keeps these priorities straight.

It focuses on Gareth’s game developer career first, then provides details on supplemental work in games criticism and photography. If you also specialize in many disciplines, cover them in order of importance to your career.

As a side note, people of any gender can include pronouns on their About page for added clarity.

25. Matthew Woodard

Freelance web designer Matthew Woodard takes a very service-driven approach to his About page that resembles sales copy. He pulls it off by keeping that tone consistent throughout the page.

Matthew uses a strong headline and plenty of bullet points to keep his message sharp, convincing, and on-point. He starts the page by empathizing with the reader to keep them interested for the rest of the page.

26. Adam Wiedman (WDCo)

Adam Wiedman runs WDCo, a branding and design studio, meaning his website needs to have clean visuals. His About page follows through with a neat, column-based layout and a high-quality photo of him and his family.

In addition, Adam uses down-to-earth language (with a few swear words thrown in) to stay on a human level with the reader.

27. Todd Owyoung

Some people and companies speak to multiple audiences. How do you build an About page that appeals to them all?

Todd Owyoung’s About page solves this conundrum by identifying a primary audience and putting them first. It first appeals to readers of his blog — the main visitors of this page. Then, he adds details about his accolades and services in case any potential clients are curious.

28. Paul Jarvis (Fathom Analytics)

Paul Jarvis co-founded Fathom Analytics, a privacy-focused analytics platform. So, it’s no surprise that his About page also respects his boundaries.

This page mentions that Paul doesn’t have an online presence anymore, making it the main source of online information about him. It directs visitors to places they can read his work and shares his professional history. And that’s enough for Paul.

29. Afua Richardson

Afua Richardson’s About page stands out through its header section — a photo of Afua accompanied by her art. Its subheader text, “The Jane of All Trades,” brings together the sections following it.

Here’s another case where someone showcases all their talents without feeling scattered. The page takes you through all of Afua’s talents, including illustration, music, and acting. It leads with her achievements in comics, then takes you through everything she’s done in her career.

30. Cory Doctorow

In About pages like Cory Doctorow’s, practicality and readability go hand-in-hand. Cory presents his information in a convenient format for public relations, making it easy to navigate for anyone who wants to read it.

This page includes revision dates, links to publicity photos, and one-sentence, one-paragraph, and full-length versions of his bio. Conciseness and consideration for your readers drive an effective and sharable About page.

Lead with you

What makes so many of these examples stand out? They lead you in with something that truly captures the subject, such as a vibrant graphic, original art, or fun language.

As you create your About page, step back and consider how you’re presenting it. When you look at it on a broad level, do you think it really represents you?

What makes you, well, you? Answer that question, and you’ll understand how to create a stellar About page.

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