This guide outlines best practices to ensure your emails reach your subscribers’ inboxes, not spam boxes while sending newsletters on WordPress.com.
- Build and maintain a clean email list before importing the list to your WordPress.com site.
- Use a double opt-in process to confirm that subscribers want to receive your emails, and make it easy for your subscribers to unsubscribe if they no longer want to receive your messages.
- Double opt-in (also known as confirmed opt-in) means the recipient has verifiably confirmed permission for their address to be included on the specific mailing list by confirming (responding to) the list subscription request verification. This is the standard best practice for all popular email platforms.
- Work with a reputable email service provider like MailPoet that follows best practices for email deliverability and provides tools for monitoring and improving your campaigns.
- Use a consistent “From” name that aligns with your brand identity and is recognizable to your subscribers.
- Use an email address on your site’s domain name. For example, if your primary domain name is example.com, set up your plugin to send order notifications from orders@example.com rather than orders@gmail.com.
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- Authenticate your emails using SPF, DKIM, and DMARC to improve deliverability and prevent phishing attacks.
- Write compelling subject lines that accurately reflect the content of your email, and avoid using all caps, excessive punctuation, or spam trigger words.
- Create high-quality, engaging content that provides value to your subscribers and avoids overly promotional or spammy language.
- Format your emails for readability with a clear information hierarchy, proper spacing, and a mobile-responsive design.
- Test your emails using a service such as MailTester. MailTester can test your email content against popular spam filters and identify potential issues that might cause your email to be marked as spam.
- Monitor your email metrics, including open rates, click-through rates, and spam complaints, and adjust your strategy to improve your results.
