How to Get an Affordable Logo for Your Blog or Website

Quiz Time. Do you know which companies these logos represent?

We’re pretty confident that you passed the quiz. According to a Vistaprint survey, these are 3 of the top 10 most recognizable logos in America, and of course, we aren’t surprised. Would the Apple, McDonalds, and Nike brands be as successful without their iconic logos? Possibly, but there’s no denying that these logos play an essential role in connecting the brands with their users.

Your blog or website may not be as large as Apple, McDonald’s, or Nike, but it is no less critical for you to form a strong connection between your brand and your users. Of course, this means that your blog or website needs its own identity, starting with a logo.

Fortunately, getting a logo made doesn’t have to require advanced design skills or a large budget. We’re here to help you learn everything you need to know to do just that. Let’s start with the basics.

In this article:

What is a logo?

A logo is a graphic image composed of any combination of images, symbols, shapes, or text that represents a brand. That brand might be a business, product, or person. For our purposes, we’ll focus on a logo that represents a person’s or small company’s blog or website. To qualify as a logo, it should meet the following criteria:

The logo must be a vector graphic, which can be resized to any size, larger or smaller, without losing any quality or meaning.
The logo must be unique.
The logo should be in a format that will work well across various media, including digital, print, embroidery, etc.

On the surface, a logo looks simple enough. They aren’t usually complex, detailed images. A few simple lines, a color or two, and it’s done, right? Well, that’s an oversimplification. Yes, that is a technically accurate description of a logo, but the process and costs are sometimes surprisingly more extensive than many people realize.

There are good reasons why large brands often spend thousands – or even millions – of dollars for logo design. Research, matching a brand’s style, and providing a full brand strategy are all critical components that big brands must get right. This might make you think a logo isn’t for you.

But for bloggers and small websites, you can get a great logo that will fit your needs, without breaking the bank (which we’ll dive into in a bit).

What a logo is not…

We’ve thrown the word “brand” around a lot already, so let’s clarify one crucial point. Your logo is not your brand. A logo is a small component that helps communicate your brand’s message. That may seem confusing because, for a rancher, a brand is the actual design mark that is stamped onto cattle with a branding iron. In that specific case, the design (or logo, if you want to call it that) is the brand.

For everyone else, a brand is the entire collection of ways that people perceive a business, product, or in our case, website. This might include the ways that people feel about a site’s reputation, worth, value, and personality, among other things. A logo, then, is one small but important asset that helps communicate your site’s overall brand identity.

Let’s expand on that a bit.

Why is a logo such a vital brand asset?

The most obvious answer is that a logo helps make a brand recognizable. As we showed at the top of this article, a logo can be instantly recognizable to millions of people.
Logos build credibility. We associate logos with credible businesses. The presence of a logo on a website immediately implies some amount of credibility, and the better the logo represents the brand, the more credible it becomes.
Because logos make a brand recognizable and credible, trust inherently follows. Visitor trust is vital, and a logo is a good first step in building that.

How much does it cost to get a logo made?

We briefly touched on costs earlier, but the reality is that there is a vast range of prices in getting a logo created for your brand. As we mentioned, large brands will spend tens of thousands or even millions of dollars to have a logo designed. For everyone else, however, the costs might still be high, but the range is a much more reasonable one.

A small brand should expect to spend anywhere from $30 to $2000 for a logo design. Increasing prices usually include more skilled designers, more research to ensure a unique and professional design, and more formats available in the final product. Some things to consider when looking at prices:

How much time will the designer spend researching your competition?
How experienced and talented is the designer?
Will the designer ensure that the logo is unique and won’t use copyrighted designs?
How many formats will you receive in the final package? Some formats you might expect at the higher end of the range might be:
- Multiple editable source files such as AI, PSD, JPEG, and PNG
- Various color options including full color, inverse color for displaying on dark backgrounds, black and white, and gray-scale options
- Logo marks with and without text brand name included
- Horizontal and vertical versions
- Digital and print versions, with print including both CMYK and Pantone color versions

Okay, now that we have a good idea of what it might cost, let’s move on to the process itself.

How to get a logo made

You might opt to DIY the logo creation, and if you have some design skills, then it’s worth trying. Otherwise, the process listed below will likely be shared between you and the designer you hire. First things first.

Determine what you need and want from a logo.

You’ll need to understand this so you can convey this to your designer. Your choices often depend upon whether or not you have already built your website. If you are building a website from scratch, you’ll have more leeway in determining colors and styles. If your site already has these decisions made, you’ll need to make sure your logo fits the established design.

Research your competitors. Yes, a good designer will also do this research, but you should have done your homework first.
Find inspiration (a few logos you like to follow as examples). It helps a designer understand what you like before they start creating various designs for you to choose from.
Consider color and font choice. Your designer will likely have the skills needed to pair fonts together in a professional manner, but you should still have spent some time considering the big picture. Is your brand more likely to be represented by large, fat, bold fonts or small, delicate, elegant fonts? Would your brand feel more cohesive with bright, bold colors or muted pastels? If you can answer these basic questions, you can help steer your designer in the right direction.

Get the logo designed.

Doing it yourself? Find an appropriate tool to help get the job done.

Hiring a designer? Find one who is a good fit:

Use our Fiverr integration. This is the perfect option for the really budget-conscious site owners who want a logo fast. Prices start at $30 USD.

Use crowdsourced design contests such as 99designs or LogoTournament. You create a project or contest, community designers submit designs to you, and you choose your favorite. This is the mid-range option for those who have a bit more money to spend, more time to wait, and want a broad range of logos to choose from. Prices start at $299 USD for 99Designs and $275 USD for LogoTournament.
Hire a design agency if you have a larger budget. An agency will usually be the right choice for those who want the most professional options that still fall into the small business price range. Prices vary, but it’s safe to assume they’ll start at $1,000+ USD.

How to Evaluate Designers

When evaluating designers, don’t forget to take these simple steps before you choose a designer.Look at examples of previous work

Read testimonials from clients
Ask about turnaround time
Note their responsiveness to questions asked. Asking these questions up front can save you time and money later.

Add your final logo to your website.

The site logo will typically be placed in your website’s header. Depending on which theme your site uses, you may be adding your logo in a classic theme’s Customizer or in a block-based theme’s Site Editor. We have full instructions for both in our tutorial here.

Technical Details of Logos

If you’re getting a logo created for a WordPress website or blog, there are some technical details you’ll need to keep in mind.

Logo image file types

WordPress allows the following image file formats to be uploaded:

.jpg/.jpeg
.png
.gif
.webp
.ico

You’ll notice that these are not vector graphic file formats, so if you’ve only received .ai, .eps, or .pdf formats from your designer, you’ll need to convert them to one of the above formats. Generally speaking, converting to .png is usually the best option for retaining logo image quality. You should ask your designer to include .png formats if possible, but if that isn’t an option, you can try online file converters such as convert.io to do it yourself.

Logo image file sizes

What size should your logo be?

Unfortunately, there isn’t a one-size-fits-all answer to this question. The best website logo size generally depends on the WordPress theme you use, whether your logo is square, horizontal, or rectangular. Height is usually the measurement that matters most. A very high logo may take up too much vertical space on your web page, but a longer, horizontal logo with a small height might work perfectly.

We tend to see many logo heights under 100px, but you should check your theme’s documentation or header settings for any suggested sizes.

What Kind of Logos Can You Get With Our Fiverr Logo Integration?

These are a few examples of the kinds of logos you can expect when you use our Fiverr logo integration.

Wrapping It Up

We’ve discussed why blogs and websites need a logo for their brands, what the costs for creating logos might be, and what steps should be taken to get a logo designed. Whatever your budget or skills, you now have the knowledge needed to get an affordable logo designed to represent your brand in a unique and custom way.