When someone visits your website, they’re going to make a split-second decision whether to stay or leave based almost entirely on your site design — and if it’s outdated, cluttered, or not mobile-friendly, they’re going to bounce.
This harsh reality can worry those of us who aren’t designers. Fortunately, you don’t need to be a designer to create a professional website.
By applying the following four tips, you can build a professional-looking website that keeps visitors hooked.
1. Keep it simple
In 1960, the U.S. Navy developed a design principle called “keep it simple, stupid.” This implied that systems work best when they’re simple, minimalist, and avoid unnecessary complexities.
The same holds true for your website. Whether you’re adding an image, writing copy, or choosing a creative asset, ask yourself if it’s absolutely necessary. If not, lose it.
2. Choose images wisely
Nothing annoys visitors or kills the professionalism of your website like bad images. Say “no” to awkward stock photos or pixelated, improperly resized photos. While professional or custom photos can be pricey, stock sites like Pexels offer beautiful, high-quality imagery for free.
3. Consider your font
Fonts are important — but often overlooked — aspects of design. Make sure your type size is large enough to be legible. For a professional website, stay away from using too many fonts, bright-colored text, or script fonts in the body copy.
4. Pick a professional theme
Neither a designer nor a developer? With WordPress.com themes, you don’t need either skill set. Customizable and built with professional website principles in mind, these themes will help you achieve the website aesthetic you need to keep visitors hanging around.
Regardless of your resources or budget, use these website design tips and decrease your bounce rates while growing your audience.
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