A color-palette generator is an important tool for standardizing your brand’s color scheme. It can be used on your website and across your other marketing channels.
Don’t underestimate the importance of color when it comes to great website design and positive user experiences (UX). According to a study from Emerald Group, up to 90 percent of customers’ snap judgments about a product are associated with color selection.
Defining your brand’s colors with a palette can help you customize your WordPress.com site design in way that customers will love:
Here are a few free tools to help you with this process, even if you’re not a professional designer.
Five Free Color Palette Generators
1. Adobe Capture CC
Adobe Capture CC is a mobile application for iOS and Android that generates color palettes based on an image. This could be valuable if your business has an existing color scheme, but no color codes or palettes. Once color codes and palettes are generated, you can tweak the results to your preference.
2. Coolors
Coolors is one of the most user-friendly free color-palette generators available. Users can randomly create a palette by hitting the spacebar, entering their own color codes, or fine-tuning their color choices by clicking-and-dragging to adjust color hue, saturation, and brightness.
3. Colorhunt
Another great tool for creating custom color palettes, Colorhunt, allows users to enter color codes or click-and-drag to select a palette of four colors. If you need design inspiration, you can also browse Colorhunt’s gallery of hot, popular, or random user-generated palettes.
4. Colordrop.io
Designers and color fanatics can get inspiration for their next branded themes with Colordrop, a curated feed of palettes. Users can’t customize schemes, but they can add palettes to their favorites and scope out other color codes.
5. MudCube
MudCube is for anyone looking to create cohesive color schemes. The tool supports drag-and-select color options, 10 different rules for complementary color selections, and customization of the resulting palette.
6. Palette Creator
A Google Chrome browser extension, Palette Creator is one of the most user-friendly color sample tools. It can be used anywhere on the web, from Google image search to Pinterest.
Once Palette Creator is added to Chrome, right-click on any appealing image and customize how many colors you would like added to your color sample.
From the selected image, Palette Creator will generate a custom palette with design-ready color codes that can be saved for future web-design inspiration.
7. Color Code Picker
Color Code Picker can also help you generate customized palettes from an image. Upload any image file and generate a custom palette with a dominant color and complementary color codes. Color Code Picker is a popular option because it offers palette shades in several types of color codes: RGB, HEX, and HSL.
8. Color Picker From Image
When you only need the code for a single shade of color (not the entire color palette), Color Picker From Image is the tool to go with. Once you upload an image file, you can scroll over the image to view shades one-by-one, and write down the color codes for your favorite hues.
Start your branding journey in color
Whether you have a well-defined theme in place or you’re starting fresh, a color palette generator can help build consistency across your site and marketing materials.
Once you pull together a few color schemes, build out your momentum by applying them to your website’s visual aesthetic or brand design.
ABOUT THE AUTHOR
Go WordPress 