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In 2017, Google recorded more than 62 million searches related to getting in shape. This is nearly 14 percent more search volume than the previous year, according to data from by iQuanti via NBC News.
More and more people are going online to find guidance to improve their health. But, even with the bounty of blogs dedicated to this topic, there’s still room for nutrition and fitness experts to carve out a home for themselves on the internet.
If you have a passion for health and wellness, here are some tips to help you start a fitness blog.
The most successful blogs focus on one particular niche. If you’re launching one, it should cover something that you really care about, whether it’s getting fit after a pregnancy, affordable workouts you can do at home, or transitioning to a vegan diet.
Before you invest time and energy into creating a site, find an angle that you can be enthusiastic to write about for years to come.
Next comes the tactical stuff. Chances are, you aren’t a web designer — but that doesn’t mean you can’t have an attractive blog that accurately represents your brand.
WordPress.com offers hundreds of free and paid themes you can use as templates to get started. Each theme comes with a different color scheme, layout, and site architecture, giving you plenty of options to find something that aligns with your brand.
Speaking of site architecture, you also need to consider what pages you want to include on your site. At minimum, you should have an “About Me” page, a “Contact” page, and a dedicated page for your blog. You might also want pages devoted to healthy recipes, exercise videos, and the services that you provide.
Your blog should strike a balance between showing and telling. Research from The Nielsen Norman Group shows that if a relevant image is paired with information, people are more likely to retain that information. Readers are more likely to spend time looking at images than text, so make sure you feature compelling photos on your site. If you can’t invest in a professional photographer or high-end equipment, your smartphone should be enough to get you started.
Though images are important, don’t ignore your site’s content. Decide how often you want to post. At least once per week should be your target. HubSpot links posting frequency to higher site traffic, but don’t sacrifice the quality of your content over quantity.
Brainstorm ideas, then create a content calendar and posting schedule. Not everything that you publish needs to be 600-words long. Look for opportunities to create bite-sized content, whether it’s a photo, “tip of the day,” or 30-second exercise demo to keep your audience engaged.
If your ultimate goal is to make money from your site, this will probably happen after you build an audience. Consider offering nutrition or workout plans that your users can easily purchase and download from your site. If you build an archive of hundreds of fitness videos, move some of the most popular ones behind a paywall and package them as part of a premium subscription. You can also use display advertising, offer coaching or nutrition counseling, or integrate affiliate marketing into your monetization strategy.
Launching your own blog is easier than you think. With a smartphone, computer, free templates, and your passion and creativity, you can start a fitness blog that adds to your brand and helps people achieve their health goals.
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