Five Ways Publishing Platforms Should Meet (or Exceed) Your Expectations

The number of web publishing platforms on the market might appear endless, ranging from so-so to downright savvy. Regardless of how many options you have, sifting through each one and choosing the best fit for your website is critical.

Whether you’re a consultant, baker, or candlestick maker, your homepage is a stage where you should showcase your talent, share informational posts, or peddle your wares with pride. Simply put, the right web hosting platform factors into having a successful business. Choosing a platform with an arsenal of enhanced tools and features could make a real difference.

So, what should you look for in a web-publishing platform? Consider the following five elements before making your decision.

1. Go easy

We can’t all be tech experts, so when you’re searching for the ideal website platform, focus on the ones that are easiest to use — these can be time (and sanity) savers.

Think about what ease of use looks like for you. Maybe you’re looking for a platform to share your portfolio. An ideal host would allow you to showcase your writing, vlogging, or photoblogging without spending hours building your portfolio from scratch. Perhaps you want an efficient way to promote your brick-and-mortar business. In this case, you’ll want a platform that allows you to configure contact forms and email subscriber lists — and maybe even an ecommerce page.

Whatever you’re looking to do, there is a publishing platform out there that will enable you to do it with minimal tech skills and a reasonable (or maybe even free) price tag. Make a list of what’s most important to you, and find out which platform offers enhanced assets.

2. Diversify devices

What good are publishing platforms if they only work on a single screen size? As TechCrunch reports, we’re using our phones more than ever. Most activities that previously tied us to our desktops are now completed on the go; why should website management be any different?

To efficiently work site management into your busy schedule, look for publishing platforms with mobile apps. A mobile application will make it easier for you to post remotely, check your site’s performance stats, and be notified about any comments in real time. When vetting potential publishing platforms, look at what each platform’s mobile app can do.

3. Prevent security problems

Just as you wouldn’t leave your car unlocked in a parking lot, you shouldn’t leave your business site poorly secured. When comparing publishing platforms, focus on how each one intends to protect your website from hackers who could wipe out your data or steal personal information. A diligent site-hosting service is constantly scanning for harmful activity on your behalf, ensuring that there is no unauthorized access to your site’s content.

Look for a platform that constantly monitors your site and provides security updates as needed. It’s important to prioritize platforms that offer basic security tools, like strong password settings or two-factor authentication (which involves entering both a password and a code that’s sent to your phone).

4. Customize without compromise

Think ahead when choosing a publishing platform. In the future, you may want to add or delete pages, adjust widget locations, or change the appearance of your site’s header. It’s important to select a platform that enables you to make these changes without losing any of your images, posts, or pages. An intuitive and straightforward customization tool permits you to alter a site’s layout while previewing its new appearance before applying any changes.

5. Place value on supporting roles

The last thing you want is to find yourself without any support after getting your site set up or while in the process of creating it. Decide on a hosting platform that offers thorough support services, such as live chat, a one-on-one concierge service, or even learning tools to help you create an attention-grabbing site. An accommodating platform takes any guesswork out of the equation, making site setups and maintenance less daunting.

Choosing the right publishing platform can feel overwhelming, but by focusing on a few key factors, you can narrow down the options and find the best platform for you. In the process, you’ll eliminate the stress factor that comes with site management, and can spend more time focusing on growing your business.

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Lorna Hordos

Lorna Hordos is a home-flipping business owner and freelance writer.

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