As a small business owner, you probably deal with a lot of costs. If you’re working with a limited budget, you might be unable to finance an expensive marketing plan on top of everything else.
The good news is that you don’t necessarily have to! You can learn how to promote your business for free using a few online tools.
When it comes to free marketing for small businesses, social media is king. That being said, if your business is active across multiple channels, it can be difficult to keep things organized and updated.
Buffer allows you to pull all of your social media channels into one dashboard. From there, you can schedule posts and compare their performance.
If you’re posting regularly to social media, you’ll want professional-looking images. PostCreator allows you to upload an image into its editor and add text and your logo to it. With user-friendly drag-and-drop tools, this free service eliminates the need for expensive design software while also saving you time.
Still images are great, but cinemographs can capture even more engagement for your business. If you don’t have the ability to produce video content on your own, the Boomerang app is a fun, free alternative that takes a burst of photos and loops them into a single mini video.
Once created, you can upload the Boomerang to your website media library for use outside of social media platforms.
If you don’t have a website, create one using a free website builder like WordPress.com. After all, not all of your customers will be active on Facebook. According to USA Today, many of Facebook’s youngest users are leaving the platform and migrating to other social media channels. Some of those channels don’t allow businesses to list every detail, so you’ll need another place to share that information.
A website is the perfect solution to these recent changes, and you can build one for free with WordPress.com.
Your customer won’t always come to you. Sometimes, you have to go to them. The best way to provide timely, relevant information to your fans is through email marketing initiatives. MailChimp is a service that allows you to build a list of up to 2,000 email subscribers before you have to pay a fee.
Wondering what to share with your customers? Creating a Google Alert for key industry terms can help keep your site full of fresh content. Of course, you can also set up Google Alerts to see if your free marketing efforts are paying off.
Marketing does not have to be cost-prohibitive. You now have an idea of how to promote your business professionally for free.
Thousands of small businesses and online stores call WordPress.com home.
Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.Create your own website