Which Types of Digital Media Are Best for Your Business?

Using rich media content on your website leads to more shares, more time spent on the site, and greater engagement with your content. On top of that, different media content can also attract more visitors to your site.

Let’s discuss the different types of digital media you can use with your WordPress.com website and how to determine which one you should use.

4 different digital media types you can use

Here are four different types of digital media that you can add to your WordPress.com website to engage your audience.

1. Infographics and GIFs

Aside from images, you can share infographics, which are perfect when you want to present a lot of information in a digestible format. Infographics are also popular when it comes to content sharing. Similarly, if you want to add a touch of humor to your posts, then a GIF is the perfect answer.

2. Documents

PDFs, Excel spreadsheets, Word documents, Google Slides. If you want to offer downloadable checklists, guides, or cheat sheets, you can do so by uploading the file to your site and linking to it in a blog post.

3. Videos

As a content medium that’s rising in popularity, videos are a great alternative to regular text posts. If you feel confident on camera, replacing regular posts with video can give you an edge over your competition and make it easier for visitors to consume your content. With a WordPress.com Premium or Pro plan, you can upload and host your own videos. Otherwise, you can host videos on another platform, then embed them on your site.

4. Podcasts

Lastly, if you have a paid plan, you can upload audio files to your website if you prefer to record podcasts instead of writing a blog post. Podcasts are another way for visitors to consume content on-the-go, and they can be produced for relatively low cost — all you need is a decent microphone and a relevant topic to talk about.

How to Determine Which Types of Digital Media You Should Use

Now that you know the types of media you can use on your WordPress.com website, all that’s left to do is determine which one is best for you. Here are a few key points to consider:

  • Consider your target audience. Do they prefer written content, or do they enjoy watching videos and listening to podcast episodes? Are they interested in helping your content go viral by sharing your infographics and GIFs, or do they appreciate having the ability to download extra material in PDF or spreadsheet form?

  • Keep in mind your industry. What types of media content are your competitors sharing? What are their engagement rates like? If you’re targeting the same audience, becoming familiar with the type of media content that is commonly shared within your industry can help you decide which ones you should use.

  • Your business type. Lastly, consider your business model. If you’re a B2B business, sharing infographics, videos, or whitepapers can help you establish yourself as the authority and help other businesses understand how you can help them. If you’re a B2C business, then sharing an occasional GIF can make your brand seem more relatable, while videos can demonstrate your product in use and build credibility with testimonials.

Final Words

Leveraging different media types can help engage your audience and provide them with useful information in a format they’re more likely to consume. With a WordPress.com website, you can share regular text posts as well as rich media such as audio, video, images, and documents. Experiment with different media types to keep your audience interested in your content.

Which media types have you found helpful when it comes to engaging your visitors and readers? Share your thoughts with us in the comments below!


Brenda Barron

Brenda Barron is a freelance writer, editor, and SEO specialist from southern California. She is a contributor to The Motley Fool and blogs regularly at The Digital Inkwell.

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