If I had a dollar for every time a self-proclaimed guru made influencer marketing sound effortless, I’d be a millionaire by now. From finding the right influencers to negotiating contracts to collaborating with them and further, there are so many things you need to focus on when running an influencer marketing campaign.
And without the right set of tools in your arsenal, you may end up spending more time, money, and resources than necessary or even partnering with the wrong influencers. However, if you have a limited budget or want to run a pilot influencer marketing campaign before spending any money, I’ve got you covered.
To help you out, I’ve handpicked eight free influencer marketing tools that you can use to simplify different areas of your influencer marketing campaign.
Let’s dive in.
In this article:
- Eight Free Influencer Marketing Tools
- Modash’s Free Influencer Search Tool – best for influencer discovery.
- TikTok Creator Marketplace – best for collaborating with TikTok influencers.
- Modash’s Engagement Rate Calculator – for calculating influencer engagement rate.
- ChatGPT – best for generating content.
- WordPress.com – best for creating websites.
- Fedica – best for finding Twitter influencers.
- Buffer – best for planning, collaborating, and publishing.
- Databox – best for measuring all your influencer marketing efforts under one roof.
- Frequently Asked Questions (FAQs)
- Over to You!
Eight Free Influencer Marketing Tools
Modash’s Free Influencer Search Tool – best for influencer discovery
Working with the wrong influencers can turn out to be disastrous, as it can negatively impact your brand’s reputation and result in wasted resources + money. Hence, it’s important to conduct extensive research and find influencers that are a perfect fit for your brand.
But it’s easier said than done.
If you try to find influencers manually (using Google or hashtags), you’ll likely end up spending a significant amount of time and resources in the process. On top of this, there’s always a chance that you partner with influencers whose followers don’t align with your target audience or whose engagement rates are low.
That’s where Modash’s free influencer search tool comes in.
Modash is an influencer search platform with a massive database of 250M+ creators. Whether you’re looking to work with creators on Instagram, YouTube, or TikTok, Modash’s free influencer search tool lets you discover influencers using a wide range of influencer and audience-specific filters like:
- influencer location
- influencer follower range
- minimum engagement rate
- audience location
- audience gender
- audience age
- fake followers
Suppose you want to find California-based Instagram influencers with more than 50,000 followers and a >5% engagement rate. Head over to Modash’s free influencer search tool, add these filters (check screenshot) and click “Search Influencers.”
- Influencer location – California, United States
- Influencer followers – 50,000 – 3,000,000+
- Engagement rate – greater than or equal to 5%.
Modash will display the top three influencers that meet your criteria along with their engagement rate (benchmarked against similar creators), follower count, and fake follower rate. The free tool is limited, but at least you can use those audience filters up front.
To unlock the full list and get your hands on more data points, more filters, and contact emails, you’ll have to start a free trial or subscribe to one of their paid plans.
TikTok Creator Marketplace – best for collaborating with TikTok influencers
TikTok Creator Marketplace is TikTok’s official collaboration platform for brands and creators. From creator discovery to campaign management to reporting, TikTok Creator Marketplace offers a wide range of industry-leading tools that are designed to help brands supercharge their influencer marketing campaigns. With more than 800,000 qualified creators, brands can easily find, connect, and partner with influencers whose content and audience align with their vision and target demographics.
TikTok Creator Marketplace takes the guessing game out of influencer marketing by providing brands with a robust search function that allows them to find relevant creators for their campaigns. Brands can look up creators using different performance metrics, video topics, audience demographics, and more.
Once you’ve identified the right creators, you can invite them to collaborate on a campaign directly through the TikTok Creator Marketplace. Last but not least, you can track and analyze a wide range of metrics like engagement rate, number of views, reach, etc., to analyze the performance of your campaigns.
Modash’s Engagement Rate Calculator – best for calculating influencer engagement rate
Pro Tip: never work with influencers with an extremely low engagement rate. Otherwise, it’ll result in a poor return on investment (ROI) on your campaigns. No matter how many followers/subscribers an influencer has, if their audience is not actively engaging with their content, it’s unlikely that your collaboration will drive the desired results.
Modash’s free engagement rate calculator helps brands determine the average engagement rates of influencers they’re looking to collaborate with across different platforms.
Just enter their username and click “Check Profile.”
As soon as you do, the calculator will provide you with information like average engagement rate, likes, and comments. The calculator also provides a breakdown of what can be considered a high, above-average, average, below-average, and low engagement rate based on different ranges of follower count in a visual format.
Modash’s Engagement Rate Calculator will also put in front of you the influencer’s most popular posts and a visual chart, outlining the engagement rate for recent posts.
ChatGPT – best for generating content
Finding influencers is just the start. Once you’ve identified the influencers you want to work with, you need to reach out to them, for which you’ll need to craft persuasive and personalized outreach emails or messages. You’ll also need to create brand guidelines, briefs, campaign descriptions, and follow-up emails, among other things.
And if someone from your team is working closely with influencers, then they may need to create video scripts, social media captions, and more.
That’s where ChatGPT can help.
Here’s an example of an outreach email drafted by ChatGPT:
In my opinion, ChatGPT can create a very good first draft (you can level it up by writing detailed prompts); however, it still needs human touch and a few tweaks here and there. Hence, it’s important to make the necessary tweaks and add the element of human touch to AI-generated content.
WordPress.com – best for creating websites
Irrespective of what you sell, you need a place where you can drive all the traffic from your influencer marketing campaign(s). Most often, it’s your brand’s website. In case you haven’t created your own website yet, we highly recommend you make that a top priority.
The good news is – you don’t need to hire a web developer or an agency to create your website. Platforms like WordPress.com have made it easier to create and manage websites without extensive coding knowledge.
WordPress.com offers a managed hosting service for just about everyone, helping users build websites using the pre-installed WordPress software. This platform removes the need to focus on security and maintenance, giving users a ready-to-use hosted WordPress environment in addition to numerous advancements.
Fedica – best for finding Twitter influencers
If you’re planning to run an influencer marketing campaign on Twitter, we highly recommend using Fedica. Fedica is an all-in-one AI-driven social media publishing, listening, follower analysis, and analytics platform.
During the signup process, Fedica will ask you to connect your Twitter account so that it can help you find influencers not only based on your criteria but also based on how likely they’re to engage with you.
You can filter Twitter accounts based on:
- words used in their profile.
- words or hashtags used in their tweets.
- who they follow.
- who is following them.
You can also filter them based on their location, languages, last activity, and more; however, that’ll require you to upgrade to one of Fedica’s paid plans. Fedica is a decent option and a good starting point for brands looking to find influencers on Twitter.
Buffer – best for planning, collaborating, and publishing
A good strategy is to reuse/repurpose influencer-generated content that you generated during your collaboration and post it on your brand’s social media channels. This will allow you to save time, money, and resources that you’d otherwise spend on creating new content.
And while reusing/repurposing influencer-generated content is a good approach, avoid posting it randomly. Using Buffer, you can plan your social media calendar, schedule posts, engage with your audience, and do so much more. Buffer is a popular social media management platform used by millions of people and businesses worldwide for different purposes.
Buffer’s AI assistant also lets you brainstorm ideas, generate engaging posts, repurpose them, and respond to comments – all of it at the click of a button. You can also use Buffer to collaborate with influencers, but that’ll require you to switch to one of their paid plans.
Note: You won’t necessarily have the right to reuse influencer-generated content, but that heavily depends on the nature of the collaboration. Sometimes, you have to pay extra to reuse this content, so we highly recommend you to carefully review the terms and agreements with the influencers regarding the ownership and reuse of content.
Databox – best for measuring all your influencer marketing efforts under one roof
Databox is a free KPI dashboard software that provides a single interface for businesses to view their key metrics and generate reports. You can connect Databox with multiple data sources like Instagram, Facebook, LinkedIn, Twitter, Google Analytics to track the performance of your influencer marketing campaigns. More importantly, you can also pull data from your Shopify store like discount code redemption and sales generated through influencer referrals, helping you better understand the direct impact of your influencer marketing efforts on your sales.
Using Databox, you can customize metrics that matter the most to your campaigns for your reports. Databox is intuitive and user-friendly, making it a great option for measuring all your influencer marketing platforms under one roof.
Frequently Asked Questions (FAQs)
What is influencer software?
Influencer marketing software are tools that can help make running an influencer marketing campaign easier for brands. Different tools serve different purposes. Tools like Modash can help you discover and analyze influencers. Whereas platforms like Buffer can help plan, collaborate, and publish content. Depending on your unique needs and how you plan to approach influencer marketing, you can add different tools to your influencer tech stack.
How do I find free influencer tools?
Other than the tools we’ve mentioned in this post, there are several other influencer marketing tools available in the market. However, most of them are paid and don’t really offer a free version, and may not be the right fit for you if you have a limited budget or none at all.
Is influencer marketing profitable?
When planned and implemented right, influencer marketing can help you achieve a positive return on investment and hit your KPIs.
Do I need a huge budget for influencer marketing?
No! Unless you’re looking to work with mega or celebrity influencers, you don’t need a huge influencer marketing budget. You also don’t need necessarily need to invest in paid tools immediately. You can use the tools mentioned in this post to run a pilot influencer marketing campaign. Don’t let a limited budget stop you from tapping into the power of influencer marketing.
Over to You!
Different tools we’ve mentioned in this post serve different purposes.
For instance, you can use Modash’s Free Influencer Search Tool to find YouTube, Instagram, and TikTok Influencers. Whereas you can use Fedica to find Twitter influencers.
With ChatGPT, you can draft influencer outreach emails, contract agreements, social media captions, and any form of text you want.
Depending on your specific needs, you can choose the tools you want to add to your influencer marketing tech stack.
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