Building Customer Loyalty: Website Strategies for Success

An engaging website is one of the best ways to interact with your customers and grow a loyal audience. It’s the first place where your customers can learn more about your business and what you do — which is why you need to keep them in mind when designing your website layout and navigation.

Here’s how you can use your website to build customer loyalty.

Improve site layout and navigation

Your website layout and navigation are crucial when it comes to building customer loyalty. A user-friendly website should display important information in an attractive layout that is easy to navigate. With this implementation, visitors will spend more time on your website and return to read more of your content — increasing the chances of converting them into customers.

Add social media icons to your site

By adding social media icons to your site, you allow your visitors to connect with you on their platform of choice. This makes it easy for them to receive updates and notifications on special promotions, sales, and deals.

Social Media Icon Example from WooCommerce

Make your customer service information easily accessible

In an ideal world, every visitor would be ready to book your services or buy your products as soon as they land on your website. In reality, you may need to address any concerns before you convert them to customers. An easy way to do this is to make your customer service information accessible. Customers should be able to get in touch with you via phone, email, or live chat in order to get answers to their questions. Add your contact information using a Contact Info Widget, make yourself available with a contact form, or — if you have a WordPress.com Business plan — install a live chat plugin.

Navigation Bar from WooCommerce

Display customer reviews in the right places

Customer reviews can help increase conversions and build trust because they show that other people have used your products and services — and that they were satisfied. Consider adding them to your homepage, shop page, and product pages. You can also create a separate page for customer testimonials and reviews, and display them on services pages.

WordPress.com Review Example

Offer multiple payment options

The last tip that will help you build customer loyalty is to offer multiple payment options. Multiple payment options allow customers to pay using their preferred method which makes them more likely to return to your website. In a recent study by TSYS, approximately 44 percent of consumers said they preferred to pay for goods and services with a debit card, while 33 percent preferred using credit cards.

Building customer loyalty is key to your business success. Use the tips in this article to help you build an engaging website that convinces your customers to keep coming back to your site.

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Brenda Barron

Brenda Barron is a freelance writer, editor, and SEO specialist from southern California. She is a contributor to The Motley Fool and blogs regularly at The Digital Inkwell.

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