Whether you’re a writer, creator, or business owner, it can be challenging to pursue your passion while maintaining a consistent online presence. British opera singer Charlotte Hoather does just that. Charlotte’s blog celebrated its fifth anniversary earlier this year — so we recently chatted with her to learn how she manages a demanding, globe-trotting work schedule while posting and connecting with her readers.
How did your blogging journey begin?
As an undergraduate student at the Royal Conservatoire of Scotland (RCS) I was criticized for not being able to write essays with enough academic authority and sensible structure. I had always struggled with mixing up words, incorrect spelling, and creating a flowing argument. It was very frustrating, and despite all my hard work and research, I wasn’t sure how to improve.
The RCS suggested that I get tested for Dyslexia. It was a relief to discover after all those years what had been causing me problems. I was encouraged to start an online journal to explore reflective thinking and critical writing. To fuel my posts, I participated in a creative-writing module where we would critique live theatre and discuss general topics. I hoped that by using WordPress, I could improve my English skills and develop my artistic confidence in communicating in words. I obviously still make mistakes, but that was how my journey into blogging began.
How would you define your blog’s niche?
I share my passion for opera with others, whether they are novices or keen Puccini lovers. When I was young, I hadn’t ever experienced classical music and opera. Auditioning for conservatoires was so alien, and I was the first person to do it at my sixth form. I genuinely wanted to get discussions going and to share my world with other people from mixed backgrounds, rather than just talk and interact — which I also love to do — with a small clique of musicians. I wanted people to see why we train for so long and how opera is like athletics and sports. It takes daily practice, patience for long-term goals, and incredible self-motivation, which I am continually testing!
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Was earning money through your site a priority?
I haven’t monetized my blog, but I do use it and other social media to encourage people to listen to the songs I recorded on iTunes, Amazon, and any of the leading digital platforms like Spotify, Napster, and Deezer. I’m hoping to record a new CD now that my post-graduate training has finished at The Royal College of Music in London, and I hope that people can hear the progress I’ve made. Now, to find a recording studio and the time!
I can’t remember the program the RCS suggested we use, but I didn’t like that the platform owned all the content — I could never delete anything if I wanted to and I had no control. I looked at Blogger and WordPress, but you can’t self-host Blogger. I liked the blogs I read on WordPress and felt the community was warm and welcoming, so I jumped in, initially with a free blogging theme, and have added in extras through the years to improve the functionality and style of the blog and make it more independent and unique.
Not sure what the difference is between a WordPress.com site and a WordPress.org one? Here are some key points to consider.
It was super easy to set up, and came with lots of free themes and good support. I have gone for a mix of a self-hosted WordPress website and a blog hosted through WordPress.com.
If you could magically add a feature to your WordPress site, what would it be?
It would help if WordPress had a Grammarly plugin so that when you form your replies to comments, they are automatically checked for those people who need it. There are so many brilliant writers and storytellers on WordPress it wouldn’t need to be there all the time.
You’ve garnered a massive following on several social platforms. Do you have any advice for people who are still struggling to find an audience beyond their real-life circle of family and friends?
Of my social media platforms, my blog came first. WordPress community members recommended I set up a Facebook page and linked it, and then another blog friend was surprised I didn’t have Twitter and suggested that and also advised me on how to set it up. Google+ followed, and a couple of years ago Instagram — although I still need to get my head around hashtag use. I try to treat them all as individual platforms now, but I’m really no expert — I just muddle along getting tips from people.
WordPress used to be easier to attract readers, do follow-backs, and build communities, but as I got busier in my studies I found it hard to keep in touch with everyone. But I do my best. I would recommend that you visit, like, and comment on other blogs and build friendships even if you can only do this once each month. Just like friends in real life, if you ignore people for too long they drift away. Blogging is more about sharing and caring about others than just about you.
Training to become a professional soprano is — one would assume! — an often-gruelling process. How do you find the time and energy to connect with fans and music lovers online (not to mention others from the blogging community)?
Training to become an opera singer is very taxing, but I adore it. I try to fit my blogging and connecting with my friends through social media around my tightly packed schedule. The way I blog and my expectations of myself have changed over the past five years. I used to post twice each week. I was able to use some of the posts toward my academic credits, and earlier in my training I had a bit more free time as I was building up my vocal stamina — I could practice a lot less than I can now. As I progressed through my training, I decided to cut down my posts to one per week, preferring quality over quantity. This ensured that I could keep the conversations going and keep in touch with people enjoying my adventures.
I love knowing that on Sunday, I need to create a post! No ifs, no buts! It means that at some point in the week I need to have done something interesting or complete some research on an area of opera that I would love to share with people. It taught me to enjoy the little moments: if I have a quiet period in my career and visit family and make paper flowers, then that’s what I share.
I wish I had more time to answer everyone on my social media platforms individually. I hope that people understand; if they want a reply or a discussion, I ask that they comment on my blog — this platform easily allows for that.
Do you have any practical advice for aspiring bloggers on a busy schedule?
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I wake up early and go to bed around 10:30-11:00. I have always had a full-structured, energetic day. I often dictate my thoughts into my iPhone and convert them into text. I think this allows for a conversational style of writing, which I can later edit grammatically. I answer comments as I go along on public transport, or if I have any downtime between appointments. I usually copy the comments into a word document and edit them over a few days. Once they are all complete, I put them all on at the same time. My Dad helps with videos and resizing photos, and my Mum checks my post for spelling and grammar.
On a more personal note, what are the next goals you’ve set for yourself?
After six years of training at Music Conservatoires in both Glasgow and London, I want to apply everything I’ve learned so far and put it into practice. During my studies I managed to find my own small work projects. Now I want to develop my professional working portfolio while continuing to advance my language, singing, and dance skills, which take a lot of time and investment.
I hope that over the next five years, I can enter a Young Artist Program or Fest Contract at an opera house and maintain a career in opera. I would love to continue working internationally, as I have really enjoyed working abroad, trying new cuisines, conversing in different languages, and partaking in special customs.
But for the next few months the hope is to keep my head above water, stay motivated, and earn enough to support my training and become an engaged member in this industry.
Do you have a dream role (or roles) you’d love to perform?
My dream roles change constantly, depending on my mood and personal development. At the moment I would love to perform Musetta from La Bohème (Puccini), Zerbinetta from Ariadne auf Naxos (R. Strauss) and The Controller from Flight (Dove). But one thing I have learned recently is that if you are surrounded by a wonderful cast, every role is enjoyable — even the smallest role has a big story to tell, full of personal hardships and glory.
Any other exciting plans for the near future?
I had some great experiences this past year performing in Manchester, London, Cornwall, Oxford, and even Paris and New York, and I’m currently on a tour with Scottish Opera in the Highlands of Scotland. After that, who knows? That is what makes life such an adventure, and hopefully gives me enough blog content to continue.
Do you have any tips or advice on how to balance your work and the demands of your online presence? We’d love to hear them in the comments.