Pity your poor readers.
Playing with your blog design is a lot of fun. Frankly, it’s much more fun than, say, writing. Why come up with 500 words when I could change my theme fifty times? I could post today…or I could redo my menus so that each tab is a different color of the rainbow! And yes, I would like a slowly revolving gif of a monkey riding a hippo in my sidebar, thank you.
Fonts, colors, backgrounds, widgets, CSS, galleries: the tools and options for presenting your words and images to your readers are endless. It’s a good idea to make your site look pretty and visually compelling, but more is not necessarily better.
Remember, your readers primarily want to be able to read your posts without getting a headache, having to click around endlessly, or waiting for five minutes for your site to load.
When you’re changing up your blog design, it’s best to make choices that are considerate of your readers. Here are some things to think about:
Background
Most themes have a simple background by default, which you can change to a color or pattern, or even replace with an image you particularly like.
A unique background can set your theme apart, but it can also make your text impossible to read. If your theme has a solid post content area, and the background appears as a frame around it, you can go a little nuts with the pattern.
However, if your theme displays the background directly behind your text, it’s best to stick with a solid color that doesn’t obscure your words.
Fonts
If you have the Premium or Business upgrade, you have the option of changing your fonts. And regardless of upgrade, you have some formatting options in your toolbar, such as text color and style.
Put some thought into your font choices: is the text primarily to get attention (site title, headings), is it text that readers will need to spend some time reading carefully (body), or is it somewhere in between (captions, menus)?
Colorful fonts can be difficult to read, as can overly tiny or large font sizes. While it might seem boring, there’s a very good reason the vast majority of text, whether in print or on the web, uses a standard black font on a white background.
Alignment and Spacing
Typically, we read left to right (except for right-to-left languages, such as Arabic). Our eyes naturally scan left to right on a screen or in a book without our even having to think about it. For this reason, centered text is very difficult to comprehend, as you might have noticed while trying to read this paragraph here.
Also, big blocks of dense text can be hard to parse, particularly on the web where we’re used to skimming between blocks of text first, then narrowing in on what interests us.
Keep these things in mind when you are structruing your posts. Unless you’re captioning an image, it’s best to stick with left-alignment for text. And if you have a longer post, break it up with some internal headings or pagination.
Page Load
Not everybody has a speedy internet connection, and the more content you put on a single page, the longer it will take for your readers to load your site.
Here are a few tricks to speed up your site load:
- Limit the number of posts that load per page. Ten posts per page is pretty standard.
- Optimize your images. Huge images take forever to load. You can decrease the file size without comprimising the image quality.
- Choose widgets carefully. Not only are fifty widgets in one sidebar distracting and cluttered, they’ll also make your site load slow as molasses. Pick only those you really need, or try putting different widgets on your different pages using the Visibility setting.
Obvious Irritations
The ability to include music, video, and even interactive elements is part of what makes the internet so much fun. You don’t have to limit yourself to words alone to create an experience for your readers: you have multi-media tools at your disposal!
However, it’s easy to abuse the bells and whistles. Few things will make a reader close a tab faster than music or video that automatically plays when your site is opened. Pop-up ads or banners that obscure your content infuriate everyone, and too many distracting animated gifs and icons in your header or sidebar can turn your site into an eyesore.
Here at WordPress.com, we don’t allow some of the more atrocious tricks (such as pop-ups), but you can still ruin your site if you’re determined. So be sure to use a light touch with anything that squawks, sings, dances, or rotates.
None of this advice is intended to discourage you from expressing yourself. You need not limit yourself to the web design equivalent of decorating with beige.
But when you’re getting fancy, keep the reader experience in mind. Your site design should complement your posts and images, not distract from them.
Did I miss any good tips for reader-friendly layout and design? If so, please share them in the comments!
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very helpfull indeed
http://www.audioshareworld.wordpress.com//
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“34. Blue or red on black is a bad idea.”
I do agree wholehartedly. Then why has the Reddle Theme red words on black background (especially the view on the ipad, widget area?
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Reddle has a white background by default, but you can change its colors, too.
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Yes, it is this way on computer and iPhone, but when looked at with iPad, the background of the widget area – where the pages list and posts/archive are displayed – is black, and the one who has this theme (doesn’t speak English), can’t see where to customise that into white.
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What a thoughtful post…we do need reminders like these.
1) It gave me an idea to decrease the file size of my images (but it stops there…I’m still wondering how I could go about it…probably an article on that in the Daily Post could help…Hello there…Daily Post…it’s me, Amy!)
2) It reminded me that I can’t stand two things: Music when you enter a blog and wildly swirling gifs…I DO have gifs on my site (I’m too old school that way) (I mean way, waay old school) but I limit them to “softly, gently glistening” stars and avoid those “wildly swirling” thingamajigs!
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Thanks!
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I’ve only been a blogger for about 7 months now and I am still trying to figure out the bells and whistles of it. I am mainly here for my writing, but if anyone has any constructive feedback, I would gladly accept it.
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What is your favorite theme? And is it worth splurging on a premium theme? Or upgrading to custom settings? #newtothis
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Hello, would someone mind giving me feedback on my layout and design? I’m relatively new to the layout and design element of blogging, with my focus being on the written content. Mostly I want the posts to be readable and the content to be easily accessible which is what I’ve been aiming for thus far! Any advice/feedback is really appreciated and I can have a look anything anyone is unsure of too!
https://boywonderrogers.wordpress.com/
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seems very straightforward to me – clean and without distractions
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Thanks a million!
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thanks for putting this up, I am just about to try changing my site, and I can use the help!
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Great post Elizabeth. As a new blogger, I found your post very informative and will be using your advise, Thank you. 🙂
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Best advice i ever received was frim one of my students whontols me to focus in the content and not a busy background. As this was a class website (12 yrs ago), the ability for my students to read what I was posting was paramount. Ive never forgotten that siggestion. White space is good.
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Trying to absorb the information and failing: wish I were more technically minded, but I’ll eventually get there!
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Thanks for this. I’m just starting out and was talking to a friend. She gave me some great pointers. I addded one picture last night and had more readers since. Awesome advice
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So much truth here!
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I wanted these to be emailed to me and so far that is not happening. ?? Help. I feel overwhelmed already.
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You can adjust your email subscriptions here. If you’re still having trouble, can you email us at help@wordpress.com? We’ll be happy to help you out. 🙂
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I really don’t love the technical, formatting stuff. Would much rather be writing
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Great advice. Also the black font color is key because red or green can be hard to read for those who are visually impaired. In fact, if a public website is not ADA (Americans with Disabilities Act) compliant, it can be shut down or fined. It’s getting complicated now for those with public sites.
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Very helpful. I used to spend lot time when learning the blogging but now I do agree ‘simple in layout but attractive in content’ I think.
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I’ve had my design for about a year now… should you change it every now and then? Or stick with a specific style? http://itsthelitchick.wordpress.com/
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Wonderful information (some new and some reminders) that are clear, well expressed and helpful for those of us who are still navigating this new multiverse. Love the humor to help me download information without a brain cramp! Thanks.
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Less is more. If your page looks a little bare only then should you add the “fun” things like animations as they will moat likely distract the reader and bright colours may make their heads spin 😊
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I have a theme that I really like but it has a lot of white space on the right side (about a third). How can I reconfigure it to “open-up ” fully? I have the Madeini theme.
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Useful tips, thank you.
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this is useful, thank you ❤
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The busier the page, the more of a turn off it is for me. I’ve clicked on links that have taken me to blogs that are so busy that I cannot even navigate to where I wanted to go. If that’s the case, the blogger has lost me because I will close that page and not go back, regardless of how much I wanted to access the material there. So if you have a page with your text and a bunch of photos and a side bar with your twitter feed, your goodreads feed, your instagram feed, and your facebook feed, nah I’m gone. Too confusing.
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I wish we still had frames, lol!
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I’ve been thinking about changing my theme, mostly because I want clearer organization–tabs across the top–and I’m not sure my current theme supports it. But I’m hesitating–are there any benefits vs. drawbacks in terms of “branding” or recognition in terms of keeping things the same or changing them up?
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Thank you! I am new to blogging and your tips are quite helpful.
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Great Tips, I changed my theme recently and now I will have to change it again which is a shame, as it appears to have some bugs, I cant insert paragraphs where I want them the code doesn’t always work. I’ve followed notes to correct it but to no avail. So I have to change 😦
Take a look at the the blog: http://www.tasitasworld.wordpress.com
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