Your About page is your opportunity to tell the world what you’re all about. You might wonder:
How much should I say? How do I set myself apart from everyone else? What’s my story, my unique angle?
There’s no magic formula for a successful About page: we’re all so different, after all. But as your interests and goals evolve, don’t be afraid to experiment with the page’s content and format. Need inspiration? Here are 10 approaches we love.
Be succinct
Isaac Yuen publishes short stories and personal essays at Ekostories. The British Columbia writer’s About Me page includes a succinct professional bio, portrait photo, and contact form. Isaac highlights his interests, education, and publishing background in two quick paragraphs. It’s a smart move, considering readers’ short attention spans.
Incorporate a bulleted list
Kirstie, a lifestyle and travel blogger in Southern California with a love for all things Disney, chronicles her adventures at Where Is Kirstie. You get a sense of her free spirit on her About page, where she shares some of her life story and includes fun, random tidbits in an easy-to-scan bullet list.
Set the mood with a narrative
Liz at Ghosts in the Burbs publishes the scary tales that people in her Massachusetts community have recounted to her. The way she weaves together her site’s backstory on her About page reflects her knack for telling stories and gives new readers a taste of what they’ll find when they dig into her archives.
If you like this approach but feel stuck, try to view your About page as just another blog post — write in your usual style and see where that takes you.
Use your preferred medium
At thefrancofly, American illustrator Jessie Kanelos Weiner publishes artwork inspired by her life in Paris. Jessie’s About page consists of a short illustrated bio and two book cover images that link to her book pages on Amazon. (Bonus: the fly above her bio moves around — check it out!)
Visual artists, take note: you aren’t limited to text on this page, so introduce yourself in the medium you excel in.
Articulate your site’s mission
When journalist Toby Skinner goes on assignment with photographers for travel magazines, they encounter interesting characters from all walks of life, but often don’t have the space to tell all the stories of those they meet. And that’s how The people we met on the way was born. On Toby’s Meet me page, he explains how the site came to be, and the snapshot at the top shows what this project is all about: the power of stories and human connections.
Address your readers
Russell, the sketch artist at Draw the Public, finds inspiration in everyday, ordinary people. On his Why Draw the Public? page, he welcomes readers to his site with a handwritten letter, which is a nice personal touch. (His Contact page is just as awesome.)
Imagining your reader as you write your About page — or in Russell’s case, directly addressing them — can help you tighten your message. As you draft the page, think of someone specific and write for them: it’s an exercise in honing your voice.
Get inspired by a questionnaire
You learn a lot about someone through their favorite things, and Heide, the writer at HeideBlog, lists a few on her About page, with offbeat details tossed in (“worst job,” “medication allergies”). It’s a simple format that allows her to cover a wide variety of her interests.
Want to do something similar but not sure how to start? Try tweaking this 10-item questionnaire that James Lipton asks guests on Inside the Actors Studio.
Focus on the site (not you)
Duck Pie is a food, travel, and culture blog by Jeremy Graboyes, a writer and illustrator in Washington, DC. Jeremy identifies himself as the blog’s founder on the About page, but his description focuses on the site and its content. The site’s mentions in the press are noted below the contact form, which also reinforce Duck Pie as its own brand.
This is a fitting approach for people who have multiple sites or manage distinct projects (such as an artist with both a personal and collaborative comics site).
Tell the story behind your site name
At The Raspberry Thief, artist Angela Hennessy shares her passion for nature and the outdoors. Her About Me page is divided into three sections: an introduction to her work, her professional background, and an explanation of her site name, The Raspberry Thief, which is a nickname she gave her daughter when she was three years old.
Sharing the story behind your site name can be a great way to go deeper — it’s often a chance to describe your personal philosophy and perspective on life.
Add photographs to tell your story
Australia-based bookbinder Nat at The Smallest Forest dabbles in arts and crafts, travel and photography, and more, so it’s fitting for her About page to include a mix of words and images.
Add some color to your page by displaying your best photographs in a tiled gallery, or intersperse a few full-width images with text.
What makes an About page memorable? Have you read a great one lately?
Thanks for the great post! Very useful to newbies like me who haven’t quite got this figured out yet. Each of these examples is charismatic, unique and makes me want to check out their full sites.
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This article is really well written! I enjoyed all the ideas!
One thing I’ve learned from my own About Page is that nothing is ever final with it. You can write something today for an About Page and feel that it represents everything about you, but then a few months later find that it needs refining because the site has changed or you’ve changed. There’s no such thing as a final copy, just a copy your happy to be with haha.
I’ll be keeping these ideas in mind for the future. I plan on writing informational posts about destinations or people in my county, and these ideas will help with inspiration! Thanks again for writing this and sharing these great About Pages!
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I was curious: I opened up my About page and checked to see it’s been revised 137 times in 8 years. So I completely agree — nothing is ever final 🙂
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Pretty cool collection of “about” pages. This is great for people like me that are just starting. Thanks!!
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Liz’ about me made me laugh out loud and the people we met along the way is one of my most favourite blogs. Great ideas here, thanks!
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Fell in love with the ideas😊
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Fabulous! Makes me want to revamp my about page!
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Thanks for the suggestions! Your article make me think I have to improve my “About” page.
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This is such a great collection. Particularly if you cringe, like I do, when writing the about me… It feels so self aggrandising. This has given me a lot to think about. I like the ‘inside the actor’s studio’ prompt.
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These are very creative. The about page in my blog has sub-categories of About Now, About You (reblogs), About Then, About the Seeker. I was about to revamp this and glad to see some styles.
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Very good post! When I was just starting with my blog I was really lost with my About page (I guess I’m not the only one😊) this post will help so many whose just starting with their blogs and can pretty much nail it because of the tips given in this post. Truly sometimes its the About page that is being neglected but in reality it’s where our first connection with our fellow blogger starts. I learned something new today! Thanks so much. 😊
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Great post to show potpourri of ways to do the About page.
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Great examples. Might have to rework my about page!
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Thanks for sharing these!
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Thanks for the inspiration! My About Page sucks – I just haven’t gathered the strength to change it yet 😛
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*clicks over to site to update about page*
thanks for these!
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thanks for sharing! i’ve always wondered if i wrote too much on my about page. i really love the bullet point idea! 🙂
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Thank you for posting! It was great reading through this site. I am new to this industry, and really enjoyed your post.
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very good post!
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Thanks a lot! It really helped! 😀😀
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I’m definitely going to change my About page now! Taking inspo from the second one 😍
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I need to update my about page. It really doesn’t give an adequate picture of who I am. The about page really seems to be the handshake that introduces your reader to who you are. It’s the hey come in and take a seat and stick around for a while page. This article really opened my eyes to how important the introduction is to a blog. It’s motivated me to revamp that section of my site. Thanks for sharing this. I learn so much here.
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Love this!
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Some great ideas! Thank you!
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This was so helpful! Just post my first blog today and trying to figure out my set up and what I fully want it to be about 😊
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Great ideas! Thank you👍
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I might need to revamp my about page now. Thanks for the examples! 😀
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This was a great find, especially since I recently tweeked my about page (and the blog itself). After reading your post, I went back and made a few more changes. Thanks!
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Wow, I really have a lot to do to mine…
Check mine, really.😁
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You’re so right … having been blogging for four months now and the confidence is starting to grow, this advice is timely. I plan to update my ‘ABOUT’ page this week .. to add a photo and a contact box (assuming I can navigate the theme 🙈🤣).
Thank you for this inspiration
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What a great bunch of examples, allso different. It really got me thinking
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I’m very new to the blogging world and I found this post very helpful! Thank you
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I just finished my about page couple days ago. Can you check it out I want to know your thoughts as well sjaystyle.com/about and these examples are great ideas!
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This was really helpful for me!
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Awesome!
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I don’t know. With what I see here, I feel my “about me” is a little too plain and not professional enough to send the message I intend to my visitors. Anyway, I’m new into blogging. Apparently, there’s a lot to learn. Thanks for this.
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Thanks for this, it really is helpful!
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