Email Marketing for WooCommerce by Retainful — WooCommerce Abandoned Cart Recovery, Email Campaigns, Newsletters, Signup Forms & Popups and Email Automations

Retainful is an all-in-one WooCommerce email marketing plugin that simplifies your email marketing efforts at every stage — from acquiring new customers to retaining them.

The email marketing plugin is tailor-made for WooCommerce store owners like you, helping you to build your email list with signup forms & popups, send personalized email marketing campaigns & newsletters, automate order follow-ups to save time, recover WooCommerce abandoned carts and grow revenue without the complexity and high costs.

16,000+ e-commerce store owners chose us for cost-effective email marketing and ease of use.

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Use Retainful to:

• Recover WooCommerce abandoned carts

• Capture email addresses and grow your email list with targeted sign-up forms & popups.

• Convert visitors into customers by sending nurturing welcome emails with discounts.

• Automate all your WooCommerce email campaigns tuned to user actions like sign-up, purchase, cart abandonment, and more. Easy setup, no hassle.

• Automate WooCommerce order follow-up emails.

• Send unique coupon codes in WooCommerce automated emails to increase conversion and drive repeat purchases.

• Win-back inactive customers using pre-built workflows.

• Segment the email list based on demographics, purchase history, email engagement, and more.

• Craft WordPress email newsletters easily with the drag-and-drop editor and pre-designed templates.

Get Started | Documentation

What makes Retainful stand out?

• The most affordable WordPress email marketing plugin that doesn’t compromise on quality.

• Designed for ease of use — offering easy-to-setup marketing automation for WooCommerce and pre-built workflows.

• Tools for every stage in the WooCommerce email marketing life cycle — use it to acquire, retain, and win back customers.

• Easy-to-use WordPress email newsletter builder.

• GDPR compliant

• High email deliverability rates

• Integrates seamlessly with WordPress & WooCommerce

Switching to Retainful? Sync all your data seamlessly:

You can import your existing contacts and their order histories from your WordPress dashboard to Retainful within a few minutes.

How to get started with Retainful?

• Install and activate the plugin.
• Sign up for a free account and get your API Keys.
• Connect to Retainful.

Learn more about Installation.

Here is how Retainful helps you to do full-cycle WooCommerce email marketing:

WooCommerce Abandoned Cart Recovery

With Retainful, you can recover up to 30% of your WooCommerce abandoned carts using the best recovery method of all — WooCommerce abandoned cart emails.

You can make your WooCommerce abandoned cart emails a single-click cart recovery tool that takes the customer back to the cart page to finish their purchase in a click.

To increase the chances of WooCommerce abandoned cart recovery, you can send multiple emails that are triggered automatically at well-timed intervals.

Here is the pre-built WooCommerce abandoned cart email series example:

• First email: A gentle reminder (After an hour)
• Second email: Email with a dynamic coupon (After a day)
• Third email: Creating urgency (After 2 days)

Launch this WooCommerce cart abandonment recovery series in minutes & stop losing sales with Retainful. You can include a one-click recovery link, dynamic content like the cart items, unique coupon codes to increase the recovery rate.

Here is how Retainful’s WooCommerce cart abandonment recovery works:

• Captures email addresses of the customer at the checkout (You can also use our Add-to-cart / exit intent popup to capture the emails)
• Retainful tracks the cart abandonment in real-time and automatically sends a series of well-timed emails including a unique one-click recovery link.
• Customer recovers the cart with a single click and completes the purchase

Get Started | Documentation

Here is a step-by-step guide to creating WooCommerce abandoned cart email campaigns

Email Campaigns

Design and send beautiful WoCommerce email campaigns. Get started quickly using our beautiful templates and powerful visual customer journey builder — which are easy to use, even if you are not a designer or a developer.

• Create beautiful email campaigns using our readymade templates and drag-and-drop email editor.

• Personalize your WooCommerce automated emails with dynamic content such as customer name, address, and more.

• Use the Smart Sending feature to send or schedule your campaigns at the recipient’s time zone for better engagement and conversion.

• Send more targeted WooCommerce email campaigns by segmenting customers. Use our powerful segmentation feature to segment customers based on demographics, purchase history, engagement, and more.

• Measure your WooCommerce email campaign performance using our powerful reporting — opens, clicks, bounces, and more.

• Improve your email deliverability by automatically cleaning your list using our automated bounce handling & suppression features.

• Send branded WordPress email campaigns in your own domain name and be compliant with the recent Google and Yahoo sender requirements.

High email deliverability

The WooCommerce email marketing plugin allows you to set up your email-sending domain that helps verify the emails are genuinely from you, reducing the likelihood of them being flagged as spam.

Smart sending

Smart Sending lets you define a timeframe (e.g., 8 hours, 24 hours) within which customers won’t receive more than one email from you. This applies to all WooCommerce email campaigns and workflows.

Email Automation

Retainful’s WordPress email marketing automation allows you to send the right message to the right person at the right time automatically.

Once set up, the automation workflows automatically send WooCommerce follow-up emails every time a customer performs an action in your store — signing up for your newsletter, purchasing a product, abandoning the cart, or being inactive for a while.

You can access any one of these workflows in the Free Plan as well. NOTE: You need to upgrade to access all of these workflows and use the WooCommerce email automation to the fullest.

Retainful has pre-built automation workflows like:

• Abandoned cart recovery email: A series of WooCommerce cart recovery emails triggered automatically and sent out at well-timed intervals.

• Welcome emails: Once setup, sent only for the first time buyers to create a great first impression with a warm welcome message.

• Thank you email with the next-order coupon: When a customer places an order in your store, Retainful can automatically generate a unique, single-use coupon code for their next purchase and send it to the customer. Once set up, no manual actions are required.

• WooCommerce Order follow-up emails: Send order confirmation, product tips, and feedback request emails in a single pre-built workflow.

• Product review request email: Request a product review a few days after the purchase.

Get Started | Documentation

WordPress Email Newsletters

Sending WordPress email newsletters is the key to connecting with your customers and nurturing them beyond just prompting them to purchase.

You can create stunning WordPress email newsletters effortlessly with pre-designed email templates and a drag-and-drop email editor of this email marketing plugin for WooCommerce.

Some of the pre-built WooCommerce email newsletter template Retainful offers are:

• Product launch template
• Product recommendation template
• Feedback request template
• Back-in-stock template
• Product-specific follow-up template

Sign-up forms

Growing your email list is the first step in doing successful WooCommerce email marketing.

The sign-up form is a pop-up that prompts visitors on your site to provide their email contact, converting casual visitors into leads.

With Retainful, you can create targeted popups that are tuned to visitor behavior and displayed at the right time to get the conversion.

You can create 4 types of popups with Retainful:

• Welcome popup — Appears when a visitor first lands on your website. It provides a warm greeting and often includes a special offer to encourage immediate engagement.

• Add-to-cart popup— Appears immediately after the customer clicks “Add to Cart” button and collects the email address before checkout, allowing you to send a cart reminder if it ends up in cart abandonment.

• Exit-Intent popup — Triggered when a visitor intends to leave your site. It serves as a last-minute

• Embed form — It can be placed or integrated on the layout of the page of your site or in specific areas such as the footer or sidebar.

• General popup— Triggered based on specific conditions you set, such as time spent on the site, scroll depth, or clicks on particular elements.

Email Segmentation

Segmenting your email list allows you to send personalized WooCommerce email campaigns that resonate with the customer and increase conversions.

This WooCommerce email marketing plugin allows you to segment your customers based on demographics, purchase history, email engagement, and more.

Not only does it have various segmentation criteria, but you can implement it in a few simple steps.

You can choose predefined email segmentation templates like abandoned cart customers, inactive customers, VIP customers, new customers, and active email subscribers, or you can create your own rules from scratch.

For example, you can segment abandoned cart customers in multiple ways in Retainful — such as abandoned date, abandoned product name, total number of abandoned carts, and cart value, among others.

Here is a guide on how to segment your email list

WooCommerce Integration

Retainful integrates with your WooCommerce store natively. You can track WooCommerce cart abandonment and orders in almost real-time. You can import your customers in a few clicks.

Just install our email marketing plugin for WooCommerce and connect your store to get started in minutes.

Drag and drop email editor

You can customize the WooCommerce email templates to suit your brand style easily, even if you are not a designer. Add logos, images, dynamic coupons, customer names and addresses, etc. — all with a simple drag-and-drop action.

Dynamic coupon codes

Generate dynamic coupon codes in a few clicks, and drag & drop them to your WooCommerce email template from the email editor.

Detailed Analytics

Retainful tracks every WooCommerce abandoned cart and displays the real-time data in its dashboard, including the recovered revenue. Also, you can check your conversion data right away in the dashboard.

Team Collaboration

Invite your team members and marketers to your Retainful account and allow them to manage your email campaigns, automation, and email lists. You can have full control over what they can access and manage.

Seamless migration

Migrate all your data like contact lists, email templates, and campaign history from your apps like Mailchimp, Klaviyo, and more to Retainful. Contact our support team to avail the migration service at free of cost.