Amplitude — Analytics, Session Replay, Campaign Reporting and CDP for your website

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at www.amplitude.com

Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience.

Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams.

The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can:

• Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.
• Use Session Replay to quickly diagnose issues and understand holistic site health.
• Personalize and target audiences with synced data using our customer data platform

Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business.

Key features include:

• Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.
• Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.
• Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.
• User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.
• Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.
• Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.
• Feature optimization: Identify which features and pages drive engagement and which need improvement.
• Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.
• Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights
• Collaborative analytics: Share insights across your team with built-in collaboration tools.

Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence.

Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude.

“The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.”

— Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera

Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success.

As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at plugins@amplitude.com.

Elevate your WordPress site with data-driven insights

Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources here.

Terms, Conditions, and Disclosures

Amplitude may collect user data about your usage of our plugin. Please see our privacy policy to understand our policies and practices regarding the information that we collect.

Your use of the Amplitude Services is subject to the terms and conditions of the relevant customer agreement that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.