JSON-LD Schema for Yandex Metrica

Yandex Metrica is a Yandex’s free tool for everyone to track your website. This plugins inserts the needed JSON-LD Schema in your post pages so you can use the content reports in Yandex Metrica.

The content reports in Yandex Metrica show you key publisher indicators in real time, the most popular articles and click-through sources, engagement indicators and separate traffic rubrics, traffic and audience interest for materials by author, engagement and traffic indicators for various topics.

You can read about the content reports at the official Yandex Metrica Blog.

You can register with Yandex Metrica and create your tag for free in the official web site.

You need to insert the Yandex Metrica tracking code in your website.

Please note that you must activate the content reports in your tag’s settings.

Data included in the JSON-LD Schema

• Post
  • Title
  • Description
  • URL
  • Featured image
  • Category
  • Tags
  • Date published
  • Date updated
• Author
  • Display name
  • URL
  • Avatar
• Publisher
  • Name
  • URL
  • Logo

About the BreadcrumbList, this is how the plugin works:

As first step, the plugin recovers all the post’s categories, ordering them by parent category, so the first category or categories in the list will be them without parent category, and then by category name. If you use Yoast SEO and you set the primary category, this one category will be the category passed as ListItem with position 1 in the JSON-LD Schema. If not using Yoast SEO, the first category without parent category will be ListItem with position 1 in the JSON-LD Schema.

Once the plugin set the main category, it will check with all the rest categories if some of these is a subcategory, and the first one occurrence will be the ListItem with position 2 in the JSON-LD Schema.