About WordAds

Automattic has partnered with Federated Media Publishing to provide high-quality display advertising across the WordPress.com network. We are collaborating with the best publishers from the world’s largest publishing platform to participate in the WordAds program.


At Automattic, we respect your privacy and are committed to providing you with transparency and control over the types of ads you receive. Federated Media Publishing and our trusted partners use small pieces of information stored via your browser, called “cookies”, to target relevant advertising based on the sites that you visit. We don’t store any personal information about you in our cookie. The cookie stores a number that we tie to your browser, to show ads relevant to you. You can opt-out below. This does not prevent you from receiving ads, but allows you to choose which behavioral targeting partners can use your anonymous site visit data to target ads to you.


WordAds help WordPress.com bloggers turn passions into income. Generate revenue from your blog and grow your audience while maintaining your independent voice. If you are a WordAds publisher, Federated Media and WordAds are integrated directly with your WordPress.com publishing platform.


WordAds with our partner Federated Media Publishing power the best of the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience.WordAds is a new opportunity to reach the WordPress.com audience, exclusively via Federated Media Publishing. Contact Federated Media’s Sales Team to get started with your WordAds campaign.