Businessby Automattic

Running a business is no small task. But with the right tools, creating a website doesn’t have to be another chore on your to-do list. Enter Business, a simple yet powerful theme for small-business owners and entrepreneurs.

It’s our business to help you succeed online

We know starting from scratch can be daunting, so we included clear, step-by-step instructions and video tutorials to help you build an attractive website. If you’d like to skip right to a specific section, click on the relevant link:

Building Your Site Setting up Your Homepage Adding Your Logo
Adding a Menu Connecting Social Media

Building Your Website

You’ll be using the Customizer to configure your site’s look and feel. To access the Customizer, click on My Site in the top-left corner of the screen, look for the Personalize section in the sidebar, and click on Customize. (Going forward we’ll use the Customize → X format to point to a specific section within the Customizer.) Learn more about the Customizer here.

When you’re ready to exit the Customizer, click the X in the top-left corner. Whenever you make changes you’d like to keep, click on the blue Publish button, just to the right of the X button. Don’t worry, we’ll remind you to save your progress as you go. Let’s get started!

Setting up your Homepage

The demo site is using a static homepage. Follow these steps to achieve the same look:

  1. Publish two pages and give them titles that are easy to remember, like “Home” and “News”. To publish a page, navigate to My Site → Pages → Add Page.
  2. Next, go to Customize → Homepage Settings.
  3. Select “A static page” and choose the two pages you published in Step #1  — “Home” and “News” — as your Homepage and Posts page, respectively.
  4. Click the Publish button on top to save your changes.

Adding content to your Homepage

Business fully supports the new WordPress Editor. You can choose any of the available blocks to create a wide range of content for your site. Here’s how we built the homepage on the demo site, block by block:

Adding Your Logo

If your business has a logo, you can display it in your site’s header. Here’s how:

  1. Open My Site → Customize and click on the Site Identity section.
  2. Click the Add logo button to open the Media Manager.
  3. Upload a new image, or select one that’s already in your Media Library.
  4. Click Set as logo and you’ll see your logo appear in the preview.
  5. Adjust the size using the Logo Size control.
  6. If your logo includes your site’s name or you prefer the header only to display your logo, you can hide the site title and tagline by unchecking the box next to Display Site Title and Tagline.
  7. Click the Publish button on top to save your changes.

Your logo will appear to the left of the site title on desktop computers, and above the Site Title on mobile devices. The maximum display dimensions for the logo are 600 pixels by 300 pixels.

 

Adding Site Navigation

It’s time to create a navigation menu to help your visitors find the information they’re looking for. The first step is to create a menu, following these instructions. Once you’ve created the menu, you can pick where you want it to go.

  1. Head to Customize → Menu.
  2. Select the Menu Locations panel.
  3. Assign the menu you’ve just created to the Header Menu Location.
  4. Click the Publish button on top to save your changes.

Connecting Social Media

With Business, you have the option to display links to your social media accounts at the bottom of your website. To do that, you’ll first need to set up a Social Links Menu.

  1. Head to Customize → Menu.
  2. Select the Menu Locations panel.
  3. Assign the menu you’ve created to the Social Menu Location.
  4. Click the Publish button on top to save your changes.

Linking to each of your social-media profiles in your social menu will automatically display its corresponding icon. See which social-media icons are supported.

Quick Specs (all measurements in pixels):

  1. The main column width is 710.
  2. The default site logo size is 600 wide by 300 tall, but you can adjust the cropping and size to match your logo.

This theme is available for download to be used on your WordPress self-hosted installation.

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