In his book Contagious, Jonah Berger discusses his theory on how and why certain content goes viral. Berger starts by generally discussing why things such as products, ideas, and behaviors catch on. 1,516 more words
Tags » Viral Content
There is this tendency for users to outdo all other users by simply getting to the information ahead of all the others. So much so that speed-reading accessed information becomes the emphasis more than the act of properly digesting read information. 662 more words
- This book looks like a great resource for both a summary of important body image research and the impact of women’s magazines on body image. 193 more words
Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer.
The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable formula that lasts for 10 days and is completely invisible until light hits it, at which point it glows bright white. 110 more words
I would like to welcome John Kelly to NAG. He is here to share a few ideas about how content can–and usually does–go viral. Please note this is no magic bullet or one-size-fits-all, foolproof thing. 581 more words
If you tuned into any media yesterday — TV, Facebook, Twitter, Tumblr — you probably heard the polarizing controversy of #TheDress. I know, I know; you heard enough about it yesterday, of friends and families divided over whether… 232 more words