Advertisements are created with the purpose of getting people’s attention. The effectiveness of an ad campaign relies on the insight and creativity of the advertisers. 47 more words
Tags » Viral Advertising
This week’s reading was all about consumer culture and the societal impact of advertising. It was The Consumer Society and Advertising, a chapter from Media Studies: Texts, Productions and Context 615 more words
Promotional Video by the Ad Council
Today I just discovered the most inspiring, yet heartwarming promotional campaign by the AD council that delivers a very powerful message to the wider community locally and internationally. 468 more words
In 1992, the Sci-Fi Channel launched, giving the world Farscape, the good Battlestar Galactica and an unhealthy amount of Stargate. A fallow period for TV science fiction caused them to rebrand themselves as the SyFy Network, home of wrestling and light fantasy shows about small towns with secrets. 1,057 more words
Although this blog focuses mainly on television advertising, there are plenty of other mediums being used to assault our collective dignity.
One of the most prevalent – and entirely senseless – ways to advertise is to exploit the short attention spans of internet users. 449 more words