Advertisements are created with the purpose of getting people’s attention. The effectiveness of an ad campaign relies on the insight and creativity of the advertisers. 47 more words
Tags » Viral Advertising
Promotional Video by the Ad Council
Today I just discovered the most inspiring, yet heartwarming promotional campaign by the AD council that delivers a very powerful message to the wider community locally and internationally. 468 more words
In 1992, the Sci-Fi Channel launched, giving the world Farscape, the good Battlestar Galactica and an unhealthy amount of Stargate. A fallow period for TV science fiction caused them to rebrand themselves as the SyFy Network, home of wrestling and light fantasy shows about small towns with secrets. 1,057 more words
Although this blog focuses mainly on television advertising, there are plenty of other mediums being used to assault our collective dignity.
One of the most prevalent – and entirely senseless – ways to advertise is to exploit the short attention spans of internet users. 449 more words
The word “Meme” is defined as “a cultural item that is transmitted by repetition and replication in a manner analogous to the biological transmission of genes” or “a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way”. 760 more words