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Revamping Your Business Through Digital Transformation

Revamping Your Business Through Digital Transformation

George Westerman and Didier Bonnet

MIT Sloan Management Review | February 18, 2015

To gain the most business benefits from today’s digital technology, it pays to question key managerial assumptions. 191 more words

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Lessons From a Walk

Last summer, while out for my usual early morning walk, I noticed this big foliage mass of a tree which hangs over our road. The thing that struck me about it was that it perfectly demonstrated a couple of points that come up when painting trees, and really anything in Nature. 484 more words

The Landscape Atelier

Managing Customer Profits: The Power of Habits

Managing Customer Profits: The Power of Habits

Denish Shah, V. Kumar, and Kihyun Hannah Kim

Journal of Marketing Research | December 2014 via AMA

Do customers exhibit recurring behaviors beyond repeat purchases? 163 more words

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Leveraging the Loyalty Margin: Rewards Programs That Work

Leveraging the Loyalty Margin: Rewards Programs That Work

Dylan Bolden, Patrick Hadlock, and Keith Melker

bcg.perspectives | April 21, 2014

Loyalty programs are top of mind these days. 260 more words

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Online Shopping Is Making Many Customers Antagonistic

Online Shopping Is Making Many Customers Antagonistic

Kurt Deneen and Daniela Yu

Gallup Business Journal | March 17, 2015

For many consumers, online shopping isn’t all it’s cracked up to be. 129 more words

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Deploying Customer Service in the Cloud

Deploying Customer Service in the Cloud
The four phases: from implementation to transformation

Ovum | Oracle | November 2012

One of the biggest challenges facing companies is figuring out how to serve consumers in an environment where customer engagement is rapidly shifting. 142 more words

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