Tags » UGC

How User Generated Content can be your lucky charm

In a people-powered digital world where the consumer’s voice is precious, User Generated Content (UGC) is an important opportunity to be seized by brands.

The effectiveness of marketing messages, created by marketers and advertisers is decreasing. 621 more words

Exhibition Launch

Mary Morrison wrote this blogpost about the “An fheadhainn tha laighe sàmhach” exhibition launch:-

“Last week, on Friday March 13th, the second stage of ‘An fheadhainn tha laighe sàmhach’, the exhibition mounted by Comann Eachdraidh Uibhist a Tuath, (to gather the reminiscences of the island, together with those of Berneray and Grimsay, on the tragic legacy of ‘An Cogadh Mòr’), was launched, this time as a collaboration with Pròiseact nan Ealan’s travelling exhibition, “Gairm nan Gàidheal”, in the Museum at Taigh Chearsabhagh. 367 more words


Mario vs. Donkey Kong Tipping Stars: UGC (User Generated Currency)

The latest release from the Mario vs. Donkey Kong series tries many new things to promote the community around user-created levels. Most of the games in the series had some form of level creation and sharing, but Tipping Stars is the first to actually have a robust online sharing community, via Miiverse, and trying to upgrade the concept of rating levels the developers added a new feature: … 604 more words


Content Hunger and How to Sate it

The cost of content

Games are content, and so the economics of games are largely the economics of content. Content is what players pay for, and content is what takes time and money to build, with both the quality and amount of content increasing production costs. 1,259 more words

MAC Cosmetics Collaborates w/Spredfast to Spread the Love Part 2

MAC Cosmetics has over 9 million Facebook page likes, 2.7 million Instagram followers, and 810K Twitter followers as of February 2015. Managing this many followers on social media is not an easy task, even for large companies like MAC Cosmetics. 671 more words