Tags » Sexist Advertising

The Stereotyped Versus the Empowered: The Filipina Image in Local Billboard Ads

Filipinas are victims of gender stereotyping in their own land. This theory paper explores sexist and feminist advertising to deconstruct the various portrayals of Filipinas in local billboard ads. 5,879 more words

John Ashley Genete

Why feminists should care that men are told to "man up"

Lately, there’s been a spate in adverts geared towards men that emphasises the need and desirability of ‘manliness’. As is usually the case with these things, there are certain activities that are deemed to not be manly, certain ways of being that need to be left behind if you are going to accede to the true state of male. 766 more words

Daily Feminism

Yorkie: A Chocolate Bar for Everyone

When I initially saw the logo for Nestle’s Yorkie bar (pictured above), I thought it was a joke. While I have seen my fair share of sexist advertising, it seemed unfathomable to me that a chocolate bar whose wrapper had “NOT FOR GIRLS” printed across it was even available on the market. 842 more words

Multimedia Essay 3

Seriously, Veet? Insults for all your customers? And all women? And men? And dudes?

More than fifty years after the March on Washington. After women get the vote. After the equal pay act…

After…

Really, Veet?

You’re sure about aiming your marketing strategy at… 26 more words

Humor

#NotBuyingIt : A Feminist App To Help You Be Heard!

Just before the Super Bowl, something really cool happened. The folks over at The Miss Representation project created an app, based on a hashtag movement, to… 828 more words

Mobility

Dumb Dads Advertising: Why pudgy, balding, “everyman” commercial actors will always work.

Perhaps it’s payback for decades of print and television advertisement history which portrayed women and minorities as somehow inferior intellectually, physically or socioeconomically to white men, but the backlash has become an increasingly tedious and obvious trend that I call “Dumb Dad” advertising. 685 more words

Advertising