Heard of SpinSucks.com? It's for PR in the digital age and related fields and based on the popular book for comms professionals written by Gini Dietrich. One of the guests who's written twice here on TM411, Ali Lawrence was also Gini's guest on SpinSucks.com. I like how Gini says that PR agencies need to evolve or die. True and I agree 100 percent! On my LinkedIn blog, which has a PR focus, it's almost my favorite thing to say. Anyway, here's an interview article with Gini, reposted from Edward Bury's blog named The PRDude.
Tags » Public Relations
By Edward M. Bury, APR (aka The PRDude)
Here’s how I remember it: In the Fall of 2002, I agreed to help judge awards entries on behalf of… 943 more words
The once-beloved theme park SeaWorld is still reeling from the effects of the 2013 critical documentary Blackfish, which linked stress caused by holding killer whales captive to the 2010 death of a trainer. 137 more words
I have absolutely no desire to see whales in captivity, but from a business perspective their marketing strategy would be intersting to watch if successful in any way.