Tags » Paddy Power

Ambush Marketing's Image Problem (Part 1)

This is the first in a two part series looking at ambush marketing and its impact on major sporting events. The first instalment explores how the cheeky image of ambush marketing is making traditional legal tools less effective. 1,450 more words

Ambush Marketing

Social CRM

Fundamental changes are taking place through the way in which consumers interact with brands and organisations. ECRM is characterised by the way there is ‘sense and respond’ communications (Chaffey and Chadwick 2012). 603 more words

Digital Marketing

Brands Who Say "Bae" and Boring Bloggers

I know it’s been a full month since I last blogged.

Apologies. Sincerely.

I’ve been settling into a new job, in an agency that is doing really cool things for really BIG companies which, ironically, means I can’t talk about it here. 911 more words


Is this the worst slowroll of 2015?

By Eoin Molloy

The final table of the 2015 Irish Open main event, sponsored by Paddy Power, ended earlier this week with Ioannis Triantafyllakis of Greece scooping the title and over 200k in prize money. 351 more words


31st of March- 3 bets.

I don’t like any of today’s(30th) games really and since the majority of European sides are on tomorrow, we’ll just do the 31st’s bets early. We’re going with a four fold, a double, and a single 227 more words


Cheltenham Collection Series *Day 4* Friday March 13th 2015

AP has to of be the star of Day 3 when making all to win the Ryanair Chase for his 1st win of this year’s Festival. 36 more words

Horse Racing

Cheltenham Festival, Day Three: We Go Again....

Day two was all about the English and the punters. The bookies were hit for six in almost every contest – every good thing that shortened did so with menacing momentum, and there’s no doubt about who was licking their wounds on Wednesday evening. 1,163 more words

Trivial Pursuits