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Power play

Paddy Power’s latest guerilla campaign…. marketing genius or bad taste? You decide!

Ireland

Paddy Power.... Too far

I have done a post on Paddy Power before when they did their Oscar Pistorius campaign during his trial. But I think this is even more shocking, and distasteful considering 100’s of lives have been lost trying to seek refuge. 14 more words

We're gay and we don't care who we get into bed with

London’s Pride parade shows us for who we really are – cheap, self-centred and a tad bit racist.

We have sold the front of our parade to Barclays. 476 more words

Ambush marketing: An overview

At its best it is an innovative and revolutionary way of advertising. At its worst it undermines integrity and value of commercial sponsorship. Regardless of how you look at it, ambush marketing is a phenomenon that has gained considerable traction in recent years and the unique, worldwide appeal of sport has meant it is a commonly used tactic by companies and organisations wanting to cash-in on major sporting events. 930 more words

Sports Law

Paddy Power looking to set up in Ardee

Paddy Power are looking to set up a new bookmakers in Ardee.

The company have applied to Louth County Council for planning permission to convert a former bar at the junction of Market Square and Irish Street into a betting office (102sqm) at ground level. 53 more words

Business

Night Of Thunder and Toormore target Queen Anne Stakes at Ascot after Lockinge one-two

By Simon Jackson.

The Queen Anne Stakes at Royal Ascot is the likely target for Night Of Thunder and Toormore who finished first and second in the Al Shaqab Lockinge Stakes. 607 more words

London24 Simon Jackson

7 adverts which stretch the boundaries of decency

Being able to travel on a bus all day for £3 seems like a great offer, but we’re not so sure about the way that it’s been advertised. 596 more words

UK