Tags » Marketing Analysis

Using PURLs to integrate print with digital

Let’s be honest: Print and electronic media are often seen as completely different beasts, with the respective print and digital teams working in their own silos. 454 more words


Trending - Big Data Analytics!

Getting Dirty with Data is not a problem unless you mine to find valuable jewels from it!

BIG-DATA is the term resonating these days a lot more when compared to 10 years ago! 243 more words

Marketing Effort Analysis

My last blog post was on the importance of laying out a marketing plan, after working with several firms who really have little history of previous marketing efforts and results. 205 more words


A Case for Nationwide's Make Safe Happen Super Bowl Ad

It hadn’t happened in over two months – but there we were, together. No plans, no work, no commitments to attend a function. My wife and I both work, have two kids ages 11 and 6, and were home for the weekend. 648 more words


ICE: How To Open A Specialty Food Shop

Tomorrow, January 10th, TaraPaige’s founder and managing partner, Tara Berman,  will be leading a lesson at the Institute of Culinary Education on how to open a specialty food shop. 182 more words


lilly pulitzer + target + my thoughts surrounding this marriage

Tons of girls loves Target.

Tons of girls love Lilly Pulitzer.

What could be bad about combining the two? 1,023 more words


Not all Value is Currency

“Show me the money!” – Rod Tidwell

Everyone wants to know where the money is.  In business, cash flow is extremely important: with no cash flow there can be no business. 

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