Tags » Marketer Of The Year

A night with the Raptors

My job has taken me to some interesting places, but I never thought “just outside the Raptors’ change room” would be one of them. I’ve watched the Raptors’ success these past two seasons, not as a basketball fan per se, but rather as someone who pays careful attention to branding and marketing. 39 more words

Strategy

Heineken: King of Beers in Creativity

Heineken has been chosen as The Cannes Lions International Festival of Creativity’s Marketer of the year for 2014. This is not the first time that it has been recognized as in the past three year’s Hienkins brands have won over 41 awards from this festival. 244 more words

Beer