Tags » Loyalty Program

Open letter to Europcar

In the year through November 2014 I had rented cars 24 times with Europcar. I don’t have the exact figure for the last 4 years but it must have exceeded ~60 times. 166 more words


Dealyze Brings A Starbucks-Like Loyalty Program To Any Business

When it comes to encouraging consumer loyalty, Starbucks’ program involving its mobile app and accompanying rewards card set a high bar for the rest of the industry to follow. 764 more words


American Express Partners With Macy's, Exxon Mobil & Others For Coalition Loyalty Program

Forget about Costco, American Express seems to have moved on from being dumped by the warehouse club, announcing its partnership with a plethora of retailers and companies for a new venture: a coalition loyalty program. 428 more words

Money-Saving Monday: Shopping with a Friend

Today’s Money-Saving Monday tip is brought to you by Martha Stewart​: Buy Bulk with a Friend.

Martha suggests making your shopping list with a buddy to split already low costs and to keep track of the household items everyone uses frequently. 156 more words


Do Better at Generating Customer Loyalty

by Joel R. Evans and Barry Berman, Zarb School of Business

In this post, we discuss how to gain the loyalty and increased patronage of current customers. 519 more words

Zarb Means Business

Encouraging Repeat Business with Frequent-Shopper Programs

TIPS FOR BETTER RETAILING: “Using Frequent-Shopper Programs to Encourage Repeat Business” by Joel R. Evans and Barry Berman
In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. 518 more words
Part 3: Targeting Customers And Gathering Information