Tags » Loyalty Program

Do you love to read Harlequin books? Earn rewards for reading!

Click here to visit Harlequin’s website to create your account and start earning. Already have a Harlequin.com log-in? Just sign in with your existing account! It’s that easy!


Cola Wars: The Pepsi Strikes Back

With all the Coca-cola coverage, we were bound to run into one from Pepsi sooner or later. And here it is: Pepsi’s comeback that might just overrun Coca-cola as a hip young brand as opposed to a tired classic. 462 more words


Gourmetmiles Loyalty App

The dark ages of restaurant marketing are over. Gourmetmiles loyalty app sheds light on who your customers are, their ages, genders, zip codes, and personalized feedback about every experience at your restaurant. 304 more words

Loyalty App

Loyalty Cards: Staying Connected in the Digital Era

With the increasing number of brands and retailers, creating sustainable loyalty programs, an unbreakable emotional bond with the customer is critically important for a business. According to a Gallup study, customers with strong emotional connections to retailers visit their respective stores 32% more often and spend 46% more money than those without emotional bonds. 1,006 more words

Emotional Connection

Incentive Travel the Way to GO!

One of the first and largest groups I brought to Barbados was back in the 70s. Seventy two people in total which included salesmen, their partners, distributors and the company’s senior management. 490 more words


Creating customer loyalty programs that work

Customer loyalty programs are marketing efforts that encourage customer loyalty through a rewards system. Examples of customer loyalty programs are points-based loyalty schemes such as those offered by supermarkets, tiered programs, frequent flyer programs, and loyalty cards that entitle the holder to a free item or service after a certain number of purchases. 341 more words

Telecom Carrier: Marketing Spend Optimization, Loyalty Program Design, Predicting Consumer Behavior

Complex data sets are employed to predict the age and location of the most loyal and profitable customers, guiding investment allocation to the highest return customers. 718 more words