Tags » Lori Malone

Why Locally Sourced Building Products Make a Difference to Customers

Your customers now live in a society where people’s relationship to their environment truly matters. This means a growing number of people are paying more attention to how everything impacts their communities. 486 more words

Marketing

The 411 on LEED in Green Building Product Marketing

Marketers seeking to have building products applied to the LEED® Rating System need to have a thorough understanding of the system, the credits that apply to their products and the certification process as a whole.  386 more words

Lori Malone

What Transparency in LEED v4 Means for Building Products Marketing

Processed foods and beauty products have long had their ingredients scrutinized and made public through appropriate labeling. Now it’s the building, construction and design industry’s turn. 341 more words

Marketing