Tags » Ideation

What is design thinking?

As part of my Masters degree in Strategic Design and Management at Parsons we constantly use the process of design thinking. When starting classes we heard a lot of buzz words or phrases to explain this process, it uses a range of ‘research methods’, it ‘uses ideation processes’, it ‘uses theoretical frameworks’ and ‘it helps us to identify areas of opportunity’. 367 more words


4 Tricks to Building a Successful Open Innovation Program

One of the most critical professional challenges that employees face today is being able to successfully manage positive change within their organization. Innovation is has become a watch word, with so many divisions not being able to find enough valuable ideas and then successfully manage those ideas into a commercial offering that sometimes companies even respond to customer tickets and bugs and simply label those results as “innovation.” 152 more words


Insight to better ignite ideas

Many of my recent projects have been focused on product or service innovation. My involvement often starts with preparation for idea generation activity.

Part of this preparation almost always involves gathering and reviewing available insight into our target consumer and/or customer. 673 more words

Email with Robert Quigley - Director - Quigley and Watts Ltd - Yoghurt!

Thank Robert for taking this time to talk with me,

I was just wondering if you knew how to work out what percentage is natural sugars vs added sugar in products. 218 more words


Keepin' Kids Content on the CTA

The first project I completed for General Assembly Chicago’s User Experience Design Immersive was a project completely created from user research. I interviewed a classmate about her quotidian habits and focused upon certain pain points. 477 more words