Tags » Green Marketing

Go Green : The New Success Mantra in Marketing

Green is the new buzzword in the marketing. The world is going Green and so are the companies and the governments. Now going green has become the new success mantra in marketing to differentiate the products and services from their competition. 1,527 more words

Economics + Psychology = Marketing

This is an article my friend and I wrote for our school club, Convergence. It’s about marketing which is the convergence of economics and psychology. We actually put together all the other articles, including this one, and made it into a book. 1,006 more words

Everything You Need To Know

An Earth Day as Big as Texas

By Linda Chipperfield, Green Seal VP of Marketing & Communications

I just got back from exhibiting and speaking at Earth Day Texas, April 24th through 26th in Dallas. 487 more words

Sustainability In Practice

Keurig Announces Recyclable Pods

Last month we wrote about the mounting problem of non-recyclable coffee pods from companies such as Keurig. Estimates are that one in three U.S. households now has a coffee maker that uses pods, and that enough pod trash has been generated to circle the globe more than 10 times. 172 more words

Classroom Activities

Done Drinking Coffee? Eat the Cup.

Look around – how many discarded coffee containers do you see? Plenty, we bet. And this is a wide-spread problem acknowledged by coffee and food vendors. 249 more words

Classroom Activities

Too Much Trash from Coffee Pods

Americans love coffee, and love easy-to-use products, too. Combine coffee with easy-to-use packaging and it is estimated that one in three U.S. households currently has a pod-based coffee machine such as Keurig, Tassimo, Nespresso, or other models. 250 more words

Innovation

Beware of Greenwashing!

Greenwashing (modelled on “whitewash“) is a the act of misleading consumers in which green public relations or marketing is deceptively used to promote the perception that an organization’s products or services, aims or policies are environmentally friendly making it a convenient slogan.  678 more words

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