Tags » Ethical Marketing

Marketing to children: Who is really to blame?

Children ages 2-11 see an average of 25,600 ads a year. Marketing to children can be a controversial issue and ethics plays a major role in that. 182 more words

Ethics in Marketing: How Ethical Toughs Leads to Meaningful Decisions - Added Brand Value

Business ethics is one of the most complicated and contentious subjects in human history.  The relationship between doing the right thing and making money has been studied by academics and business leaders for years with little consensus reached. 522 more words

Branding

Attracting customers to your business - post 4 of 6

The next Cialdini Principle of Influence in this series of 6 blog posts is that of Liking.

As a rule, we agree to the request of someone we know and like. 322 more words

Business Transformation

Attracting customers to your business - post 3/6

This third post in the series describing how to implement Professor Robert Cialdini’s six ‘Weapons of Influence’ in your business covers Social Proof.

Social proof relates to our tendency to behave as pack animals. 362 more words

Business Transformation

Attracting customers to your business - post 2/6

The second in a series of 6 posts outlining how to implement Professor Robert Cialdini’s six ‘Weapons of Influence’ in your business covers Commitment and Consistency… 395 more words

Business Transformation

Attracting customers to your business - post 1/6

This is the first in a series of 6 posts explaining how to implement Professor Robert Cialdini’s six ‘Weapons of Influence’ in your business. We begin with… 405 more words

Business Transformation

Musings on Marketing

I am an enthusiastic reader of Leo Babauta’s Zen Habits blog – he writes in clear digestible chunks about habit-developing techniques that work to create steady self-improvement. 968 more words

Business Operations