Hopefully by now you are really clear on what your niche, or point of difference is, in the wellbeing field. If not you may want to click on the link at the bottom of the article and do the free Niche E-course. 1,316 more words
Tags » Ethical Marketing
Business ethics is one of the most complicated and contentious subjects in human history. The relationship between doing the right thing and making money has been studied by academics and business leaders for years with little consensus reached. 522 more words
The next Cialdini Principle of Influence in this series of 6 blog posts is that of Liking.
As a rule, we agree to the request of someone we know and like. 322 more words
This third post in the series describing how to implement Professor Robert Cialdini’s six ‘Weapons of Influence’ in your business covers Social Proof.
Social proof relates to our tendency to behave as pack animals. 362 more words