Children ages 2-11 see an average of 25,600 ads a year. Marketing to children can be a controversial issue and ethics plays a major role in that. 182 more words
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Business ethics is one of the most complicated and contentious subjects in human history. The relationship between doing the right thing and making money has been studied by academics and business leaders for years with little consensus reached. 522 more words
The next Cialdini Principle of Influence in this series of 6 blog posts is that of Liking.
As a rule, we agree to the request of someone we know and like. 322 more words
This third post in the series describing how to implement Professor Robert Cialdini’s six ‘Weapons of Influence’ in your business covers Social Proof.
Social proof relates to our tendency to behave as pack animals. 362 more words