[The new shoes] also symbolize how the company has leveraged what’s arguably become its most profitable asset: African-American cool. But not everyone is impressed…or honored.
Tags » Cool Black People
On January 19th, as part of its decade-long tradition of honoring Black History Month, Nike dropped this year’s line of commemorative sneakers. The 12 new shoe designs feature special black and white colorways of shoes endorsed by some of the company’s highest profile spokesmen, including LeBron James, Kevin Durant and Kobe Bryant. 713 more words