Students use social media every day in their lives, but may not understand how social media is used for marketing. I found these videos helpful in explaining the basics. 114 more words
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As more funds move to digital marketing, it is important to understand how brands can use it to boost brand awareness, engagement, and sales.
Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate some interesting discussion because for the 2014 holidays the number one marketing method will be email. 88 more words