Tags » Chapter13

Social Media Marketing (Chapter 13)

Students use social media every day in their lives, but may not understand how social media is used for marketing. I found these videos helpful in explaining the basics. 114 more words

Chapter13

Mobile Marketing (Chapter 13)

Mobile marketing continues to grow faster than most other forms of marketing. Here are some videos that you can use to supplement the information in the textbook. 137 more words

Chapter13

Digital Marketing (Chapter 13)

As more funds move to digital marketing, it is important to understand how brands can use it to boost brand awareness, engagement, and sales.

Chapter13

Marketing for the Holidays (Chapter 13)

Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate some interesting discussion because for the 2014 holidays the number one marketing method will be email. 88 more words

Chapter13

SPSS Data Set - Pizza (Chapter 13)

If you need an additional data set for Chapter 13 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves examining differences in means and frequencies.  144 more words

SPSS Data

SPSS Data Set - Starbucks (Chapter 13)

If you need an additional data set for Chapter 13 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. 105 more words

SPSS Data

Chapter 13: Walk Away.

Far too often, certain circumstances will test how much we can tell the difference between holding on and letting go. Sometimes, the dark murky path we’re taking, clouds our judgement to find the strength to walk away. 582 more words

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