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Steve Jobs rightly said once, “You can not ask customers what they want and then try and give that to them. By the time you get it built, they will want something new.” One of the things that men hate is shopping, be it for themselves or for others. 472 more words

Brand Updates

Forever 21

Carrying a big bright yellow bag and swirling it around as you walk some more is a pleasure of a different kind. This famous US based brand launches its new collection this January. 308 more words

Brand Updates

@cokesingapore : #ShareAWhiteChristmas

Advertising Agency: Ogilvy & Mather, Singapore

Regional Chief Creative Officer: Eugene Cheong


@DaburIndia : #BraveAndBeautiful

I think gone are the days when brands used to show features and benefits of their product. Recently, Dabur came up with a wonderful ad or let’s say awareness campaign for supporting the people who fought and defeated cancer in society. 214 more words


McDonald's: Pickle Long Copy ad

Advertising Agency: DDB, Stockholm

Sweden Copywriter: Magnus Jakobsson


@CocaCola : Best Surprise Ever

Advertising Agency: Ogilvy & Mather, Berlin, Germany