B&N, last bastion of giant bookselling retail chains in the US, announced that it’s going to spin off its college bookstores into their own, separate company later in 2015. 462 more words
Tags » Bookselling
Is BEING the people for the books!
In Part 2 of Classic Overshare, I outline how I went from being a book collector (read: hoarder), to being a Book Collector, and its amazing rewards. 911 more words
Tonight’s post will get into why Amazon is so much better at marketing and selling than the book publishing industry.
Briefly, the answer lies in push marketing versus pull marketing, timing (being late to the dinner table) and true innovation. 714 more words