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The job, not the customer, is the fundamental unit of analysis for a marketer who hopes to develop products that customers will buy.

Clayton Christensen on “

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Quechua’s new Global Design Center: at the crossroads of influences 

Author and Contributor

Marine Abondance

 

 

A lot of mountain bikes parked next to the entrance, breath-taking posters on the walls, and people walking around in their business casual attire. 426 more words

BizDev

Morocco, future global Aeronautic player?

Author and Contributor

Laila Skalli

Morocco has gradually earned a strong place in the aeronautic industry, attracting global aerospace investors seeking for competitive advantage. 295 more words

BizDev

Sports and Business: a love story

Author and Contributor

Louis Roux

2014 was about winter Olympics and the football world cup, and 2015 has already dealt with Handball and ski world cup whereas 2016 will see rugby world cup and summer Olympics. 1,226 more words

BizDev

Connected objects are not that close to revolutionize the sport market

Author and Contributor

Mathieu Thomyre

Friday, 16th of January, Google decided to stop its Google Glass project for B to C market. The decision sounds like an earthquake, and most of all for some companies like Nike, which had invested on applications for this new technology. 1,243 more words

BizDev

M&A Paradox

Author and Contributor

Musunuru M. Chanakya

Following the findings that the rate of failures is at least 50 percent, it can be expected that senior managers and boards of directors would avoid merger and acquisitions. 353 more words

BizDev

Emotional Intelligence 101

Author and Contributor

Mahmoud Montasser

Although we are in the 21 century, but most people still relate intelligence to academia, the power your brain has to process and remember information and your ability to draw conclusions from facts and data. 613 more words

BizDev